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Selfie age estimation

Estimate age without the privacy concerns. Confirm users meet age requirements with just a selfie, no ID required.

Superior age estimation performance

Persona age estimation was recognized as a top-performing solution in Australia's Age Assurance Technology Trial.

Built for the global regulatory landscape

As global age assurance laws expand, selfie age estimation gives you a building block for your compliance strategy.

Data privacy and minimization by design

Collect less information than a government ID check requires, and redact all data when the process is complete.

How it works

Collect a live selfie

Capture a live selfie from your users through a guided, mobile-friendly experience built to minimize drop-off.

Collect a live selfie

Analyze age and detect spoofs

Estimate age with a purpose-built model trained on more than a million ethically sourced images. Confirm each submission comes from a real, live person to detect presentation and deepfake attacks.

Analyze age and detect spoofs

Automate decisions and redaction

Automatically compare results to your age thresholds and route borderline users to fallback methods. Automate data redaction to meet relevant privacy regulations.

Automate decisions and redaction

Collect a live selfie

Analyze age and detect spoofs

Automate decisions and redaction

Key features

Highly-performant age estimation with powerful controls

Configurable age thresholds and buffers

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Set custom age cutoffs and safety buffers to meet compliance requirements.

Set custom age cutoffs and safety buffers to meet compliance requirements.

Frequently updated age estimation models

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Persona's models are regularly retrained on ethically sourced data to stay accurate across diverse populations.

Persona's models are regularly retrained on ethically sourced data to stay accurate across diverse populations.

Equitable across demographics and devices

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No instances of material bias across sex, skin tone, and age, with accessible UX on all modern operating systems and devices.

No instances of material bias across sex, skin tone, and age, with accessible UX on all modern operating systems and devices.

Support for immediate redaction

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Automatically delete data as soon as estimation is complete, supporting privacy-by-design and regulatory compliance requirements.

Automatically delete data as soon as estimation is complete, supporting privacy-by-design and regulatory compliance requirements.

Multi-frame analysis

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Analyze multiple selfie frames to catch spoofs and manipulation attempts that single-frame checks might miss.

Analyze multiple selfie frames to catch spoofs and manipulation attempts that single-frame checks might miss.

Auto-capture

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Automatically capture photos at the ideal moment to decrease user error and boost conversion rates.

Automatically capture photos at the ideal moment to decrease user error and boost conversion rates.

What sets Persona’s selfie age estimation apart

Advanced spoofing detection

Persona analyzes risk signals throughout the age assurance process to flag signs of manipulation or spoofing attacks.

Industry-leading accuracy

With a mean absolute error of under 2 years, Persona’s age estimation models rank among the most accurate in the industry.

Step-up verification

Start with a lightweight check and only step up to more robust methods when needed, keeping friction for most users low.