Persona Marketplace

Bring your data and tools into Persona

Get a deeper understanding of your users, make more informed decisions, and trigger follow-up actions through integrations with top data and productivity platforms.

Trusted by startups and the world’s largest companies

Better decisions, faster business outcomes

Build a more comprehensive picture of your users and follow up on decisions with our robust library of no-code partner integrations.

Consolidate all the user signals you need

Bring in data from top identity, risk, and business platforms to get a complete picture of your users — beyond just identification.

Bridge the gap between decision and action

Once you've made a decision, take follow-up actions like communicating with users and internal teams, updating systems of records, and more — all within Persona.

Integrate, configure, and automate with ease

With Persona’s simple integration, easily plug in the data you need, configure your decision criteria, and automate actions inside or outside of our platform — all without heavy engineering investment.
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Not all of our partners are listed here. Don’t see what you need? Let us know what kind of integration you need.

Atdata

AtData's email-centric fraud prevention solution leverages billions of monthly activity signals to power real-time protection across the customer journey.

Fraud Prevention, Data System
Fraud Prevention, Data System

Auth0

Auth0 by Okta takes a modern approach to customer identity and enables organizations to provide secure access to any application, for any user.

Platform integration
Platform integration

CRS

CRS is the single platform for credit, fraud, and compliance, with a unified credit data API to power data-driven decisions for businesses.

Credit, Data system
Credit, Data system

Chainalysis

Chainalysis is the blockchain data platform that helps businesses engage confidently with cryptocurrency.

Blockchain risk, Data system
Blockchain risk, Data system

Clearbit

Clearbit’s Data Activation Platform gives businesses a complete view of their market, prospects, and customers through contact enrichment.

Contact enrichment, Data system
Contact enrichment, Data system

Coinbase

Coinbase provides crypto compliance services through its scaled, secure and trusted platform for accessing the cryptoeconomy.

Blockchain risk, Data system
Blockchain risk, Data system

Equifax

Equifax is a global data, analytics, and technology company that helps financial institutions, companies, employers, and government agencies make critical decisions with greater confidence.

Credit, Identity data, Data system

Experian

Experian® is the world’s leading global information services company.

Identity data
Identity data

FullContact

FullContact is a real-time, privacy-safe Identity Resolution platform building trust between people and brands, offering customer data and insights.

Identity data, Fraud detection, Data system
Identity data, Fraud detection, Data system

HubSpot

HubSpot is a CRM and marketing automation platform that helps companies personalize and deliver best-in-class customer experiences.

CRM, Platform integration
CRM, Platform integration

Intercom

Intercom is a customer service platform that helps companies communicate with prospective and existing customers.

Customer support, Platform integration
Customer support, Platform integration

Kyckr

Kyckr is an leading business verification provider specialising in anti-money laundering, fraud prevention and third-party risk assessment. They help customers uncover ultimate beneficial owners (UBO) and monitor changes to company registrations

Identity data, Data system

LSEG

Verify the identities of individuals and businesses – quickly, efficiently, and with high levels of assurance with LSEG Identity Verification (previously Global Data Consortium). Their solutions provide over 300 local, independent, and authoritative data sources that generate compliant matches on individuals and businesses from over 70 countries.

Identity Data, Data System
Identity Data, Data System

LexisNexis

LexisNexis® Risk Solutions provides a global solution for digital identity intelligence and trust decisioning. Their solutions help businesses make more confident trust and identity decisions across the entire customer journey.

Identity data, Data system
Identity data, Data system

MX

MX helps top financial institutions and fintechs reliably connect to financial accounts and act on financial data.

Identity data, Bank account data, Data system
Identity data, Bank account data, Data system

Nova Credit

Nova Credit is a consumer-permissioned credit bureau that helps businesses make more fair and informed decisions on credit applicants.

Credit, Identity data, Data system
Credit, Identity data, Data system

OpenAI

OpenAI is an AI research and deployment company building artificial general intelligence via products like ChatGPT.

Communications, Customer support, Productivity
Communications, Customer support, Productivity

Prove

Prove offers phone-centric solutions that enable its customers to acquire new consumers and engage with their existing consumers by removing friction while bolstering security and enhancing consumer privacy & consumer choice.

Fraud detection, Identity data, Data system
Fraud detection, Identity data, Data system

Salesforce

Salesforce is a CRM platform that helps unify marketing, sales, service, commerce, and IT in personalizing every experience along the customer journey.

CRM, Platform integration
CRM, Platform integration

SentiLink

SentiLink provides businesses with best-in-class solutions to prevent synthetic fraud, identity theft, and first-party fraud at account opening.

Fraud detection, Identity data, Data system
Fraud detection, Identity data, Data system

Slack

Slack is a messaging platform and collaboration hub that brings the right people, information, and tools together to get work done.

Communications, Platform integration
Communications, Platform integration

TRM

TRM allows you to screen blockchain wallets and transactions for risks such as sanctions and money laundering.

Blockchain risk, Data system
Blockchain risk, Data system

Telesign

Telesign connects, protects, and defends the customer experience with intelligence from billions of digital interactions and mobile signals.

Identity Data, Fraud Prevention, Data System
Identity Data, Fraud Prevention, Data System

Zendesk

Zendesk is a customer service platform that empowers organizations to improve customer engagement and better understand their customers.

Customer support, Platform integration
Customer support, Platform integration
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Sentilink
We’re excited to be partnering with Persona to help companies solve their identity verification problems. Companies can now integrate our API through Persona’s decisioning engine with minimal effort, allowing them to combine the very best solutions from SentiLink and Persona.
SentiLink
Naftali Harris, CEO and co-founder
FullContact
Persona’s use of dynamic friction centers the customer experience while adding a bespoke level of deterrence for risky actors. At FullContact, we’re excited to partner with a platform just as concerned with creating the ideal identity verification experience for businesses and the end customer.
FullContact
Mary Hennen, VP of Marketing
Branch
Persona’s integrations have been extremely helpful in streamlining Branch’s risk operations. The ability to tap seamlessly into data from different sources and then kick off actions in our internal tools allows us to quickly identify fraud and respond to customer inquiries while minimizing manual work.
Branch
Amanda Hodgetts-Martin, Director of Risk
Nova Credit
We’re excited for our partnership to combine Nova Credit’s credit risk data and analytics with Persona’s identity orchestration engine. This allows lenders to access and incorporate 1B+ credit profiles globally via Credit Passport® and decisionable cash flow analytics for underwriting and verifications via Cash Atlas™ seamlessly into their identity operations.
Nova Credit
Chris Hansen, Head of Channels & Alliances

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