Know Your Business (KYB)
Trusted by startups & the world’s largest companies
Unify KYB and KYC into a single platform
Challenge
Traditional KYB relies on fragmented local registries and rigid matching rules. The result: limited coverage, slow onboarding, and false negatives when details don’t align.
Solution
Verify legitimate businesses quickly and confidently with one integration that connects to 150+ countries. Persona connects to governmental and commercial registries, applies localized matching, and ensures you’re checking the right data for each market.
Products used
Business registry verification
Corporate document retrieval
Tax number verification
VAT verification
Challenge
Registry-only checks miss sole proprietors and thin-file businesses, causing false declines and excluding legitimate customers.
Solution
Persona expands coverage with a holistic set of signals — from website information to liens, industry data, and financial health — to validate legitimate businesses that traditional KYB leaves out.
Products used
Adverse media screening
Watchlist screening
Online credibility checks
Financial health data
Industry classification
Challenge
Legacy tools make it slow and difficult to untangle ownership structures, often overlooking the people behind the business.
Solution
Verify the people behind every business. Persona automatically maps ownership hierarchies, checks UBOs against trusted identity and sanction sources, and confirms legitimacy, all in one flow.
Products used
Government ID and selfie
Link analysis
Business document collection and verification
Challenge
Disconnected point solutions create manual workflows and disjointed reviews that stall your momentum.
Solution
Persona centralizes business and ownership details, integrates with your existing tools, and powers workflows that evolve as your needs or regulations change.
Products used
Workflow orchestration
Manual review hub
Integrations into existing CRM or ticketing tools
Unify KYB and KYC into a single platform
Global business verification
Challenge
Traditional KYB relies on fragmented local registries and rigid matching rules. The result: limited coverage, slow onboarding, and false negatives when details don’t align.
Solution
Verify legitimate businesses quickly and confidently with one integration that connects to 150+ countries. Persona connects to governmental and commercial registries, applies localized matching, and ensures you’re checking the right data for each market.
Products used
Business registry verification
Corporate document retrieval
Tax number verification
VAT verification
See what you can unlock with unified KYB and KYC
data points available to help you verify businesses in 150+ countries.
to get verified business and UBO results.
reduction in manual KYB reviews.
Know Your Business across all use cases
Welcome merchants of all sizes onto your platform while flagging those that are potentially risky or linked to fraud networks.
Meet INFORM Act, DSA, and DAC7 requirements with seamless Know Your Seller flows.
Stop impersonation, shell companies, and synthetic entities before they can enter your ecosystem.
Confirm seller websites are legitimate and surface social media and review signals to catch low-quality or fraudulent merchants before they're approved with Online Credibility.
Comply with global AML requirements with comprehensive screenings and verifications.
Accelerate account opening while ensuring only legitimate businesses gain access to credit, banking, and payments.
Screen businesses and UBOs against global watchlists to meet VASP, FATF, and Travel Rule obligations.
Confidently approve thin-file businesses by verifying their digital footprint when traditional registry data is incomplete or unavailable with Online Credibility.
Streamline signup for new customers while automatically increasing verification for higher-risk businesses.
Give businesses a visible mark of trust on your platform, like a blue check mark, to signal legitimacy to users.
Assess the legitimacy of suppliers and partners to safeguard your supply chain and brand reputation.
Surface recent media coverage and online sentiment to assess business reputation before granting access to sensitive features or APIs with Online Credibility.
