Reverification

Reverify anyone, anytime. Prevent fraud while providing smooth, customized reverification experiences at every stage of the user journey.
Meet compliance

Implement privacy controls, log audit trails, and get the assurance you need — all in one platform.

Minimize fraud

Quickly detect and adjust to fraud patterns, like duplicate accounts, account sharing, and other emerging fraud vectors.

Reduce friction

Trigger different verification methods at a set cadence or based on real-time risk signals to prevent unnecessary user friction.

Trusted by startups & the world’s largest companies

Build, customize, and streamline reverifications

Build your ideal strategy

Define your ideal reverification strategy, including when you reverify users, what verifications they see, and which risk signals trigger additional verifications.

Build your ideal strategy

Leverage real-time historical data

Combine real-time risk signals — such as location data or a live selfie — with previously captured data to help determine how each user should be reverified.

Leverage real-time historical data

Streamline your operations

Keep all your identity operations in one place — consolidate data, maintain audit logs, manually review edge cases, and update external systems from Persona.

Streamline your operations

Use cases

Meet regulatory requirements and stop bad actors

Ensure that only authorized users can perform high-risk actions, such as requesting withdrawals.

Quickly adjust to new or shifting regulations that require reverification.

Everything you need to reverify users across the life cycle
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Library of verification methods

Assess user authenticity with minimal friction by choosing the right verification methods to request more proof.

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Workflows

Create automated workflows to update accounts with new information, gather insights for manual reviews, collect more signals, or run link analysis if a high-risk behavior is detected.

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Accounts

Store and monitor details about users as they reverify, and compare new inquiry details against already verified account information.

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Graph

Detect attempted abuse by surfacing clusters of undesired behavior, and add accounts to blocklists to proactively block bad actors.

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Reports

Continuously screen against watchlists, adverse media, PEP, and profile reports to enrich your understanding of your users and minimize risk. Leverage fine-grained match settings to achieve your ideal hit rate and minimize false positives.

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Cases

Bring all the data and tools you need into one place to collaborate on manual reviews and further investigate potentially risky signals, report hits, and discrepancies in user data.

“With Persona’s UI, we can see all of an account’s inquiries, its history, and what’s failed or passed — all on one timeline. Having a one-stop shop to conduct reviews and take follow-up actions allows us to get them done as fast as possible without needing to borrow or use more business resources.”

Brian Peterson
Senior manager, fraud and identity at Instacart
Instacart quickly onboards and reverifies shoppers to foster trust and safety on its platform with Persona