Business fraud prevention

Stop business fraud before it starts. Detect and prevent business fraud throughout the entire business life cycle with Persona’s integrated KYB-KYC approach.
Prevent business and UBO impersonation

Analyze registration details, ownership data, financial history, and digital presence to detect inconsistencies and impersonation attempts.

Conduct advanced fraud investigations

Uncover hidden fraud rings by identifying connections between businesses, beneficial owners, and devices via link analysis.

Prevent account takeovers

Track changes to business and owner details over time and automatically trigger reverifications when risky signals are detected.

Trusted by startups & the world’s largest companies

A smarter approach to business fraud prevention

Assess risk better with a signals-based approach

Assess risk and detect fraudulent businesses more accurately by evaluating a wide range of data points about businesses, such as their financial health or online presence.

Assess risk better with a signals-based approach

Deliver seamless experiences for legitimate businesses

Derive risk insights from just a few inputs to minimize friction and reduce drop-off for good businesses while increasing friction in riskier situations.

Deliver seamless experiences for legitimate businesses

Leverage powerful KYC verifications

Combine advanced individual identity verification techniques with business fraud detection to stop both bad actors and bad businesses. 

Leverage powerful KYC verifications

Use cases

Fraud prevention from onboarding and beyond

Verify businesses and beneficial owners at sign-up using a signals-based approach.

Flag when businesses commit high-risk transactions like a bank account change. 

Automatically reverify businesses when risk factors emerge to prevent account takeover.

Leverage our signals to build your ideal fraud prevention process

Try an interactive demo

Coast Demo

How Persona can help

We’re here to help. Contact us to find a solution together.

Marketplaces and e-commerce platforms

Prevent fraudulent merchants from infiltrating your platform with merchant onboarding.

Financial services and lending platforms

Stop fake businesses from applying for loans and exploiting financial services.

SaaS and B2B platforms

Ensure only legitimate businesses access your services and prevent abuse during user onboarding.

“When you think about how Persona verifies government IDs and selfies, it gives you peace of mind. It’s not only the different checks that the solution performs, but the contextual data you’re using to analyze and understand the images against. When you combine them all together, it starts to paint a picture of the individual that provides a higher level of due diligence.”

Todd Sorrel
Co-founder and CEO at 6lock
6lock’s secure payments platform leverages Persona’s flexible IDV system to reduce wire fraud exposure to clients