Cookie Policy


Persona uses cookies and similar technologies on our Site and Service to operate and administer our Site and the Service, gather usage and performance data and deliver targeted advertising to you. This is described in more detail below.

This Cookie Policy (“Cookie Policy”) provides information about how and when we use cookies and similar technologies and the choices that you have. It forms part of Persona’s Privacy Policy. Capitalized terms used in this Policy but not defined have the meaning set forth in our Privacy Policy, which also includes details about your rights and our obligations in relation to your Personal Data. 

When you first visit the Site we will store cookies on your computer. Where required by law, we will ask for your consent prior to storing non-functional cookies on your computer and will place the cookies only if you consent. 

Cookies and Other Technologies

Personal Data Collected From Customers

A cookie is a piece of information sent to your browser from a website and stored on your computer’s hard drive. Cookies can help a website like ours recognize repeat users and allow a website to track web usage behavior. They also allow us to share activity on our site with third party partners, including advertising partners.  For more details on cookies and similar technologies please visit All About Cookies.

Cookies can be stored on your computer for different periods of time. “Session cookies” only last for as long as the browser session and are deleted automatically once you close your browser. “Persistent cookies” survive after your browser is closed until a defined expiration date set in the cookie (as determined by the party placing it) and help recognize your computer when you open your browser and browse the Internet again. We use “persistent cookies” to save your registration ID and login password for future logins to the Service. We use “session ID cookies” to enable certain features of the Service, to better understand how you interact with the Service, and to monitor aggregate usage and web traffic routing on the Service.

We also use pixel tags, from the third parties described below, to get information about your usage of the Site and the Service, determined whether you interacted  with email or other communications, and to serve advertising to you. Pixel tags are a technology similar to cookies that can be embedded in online content or within the body of an email for the purpose of tracking activity on websites (for example, to know when content has been shown to you), or to know when you have viewed particular content or a particular email message.

Technologies used

We use cookies and similar technologies as described below:

Strictly Necessary Cookies

Strictly Necessary Cookies are used to provide critical features of our Site and Service, such as the ability to log-in and access secure areas. These cookies are essential for using the Site and the Service and without these cookies basic functionalities would not work. Because these cookies are strictly necessary to deliver the Site and Service, you cannot refuse them.

Analytics Cookies/Pixels

Analytics Cookies/Pixel are used to recognize and count the number of Site visitors and see how visitors move around the Site (including number of page views, number of visitors, and time spent on each page). This helps us to improve the way our Site works, for example by making sure you can easily find what you need, and to monitor the performance of our application in order to improve it. 

Functionality Cookies

Used to enhance the Site and Services (such as collecting performance and error data, enabling customer support for users by offering live support chat). We also use cookies to save user’s registration ID and login password for future logins. These cookies are not essential for using the Site and the Service. However, without these cookies, performance of our Services may be slowed or degraded.

Served by

Persona cookie (registration and login)

Zendesk cookie (Enables support features such as live chat, displaying product announcements and analytics as part of customer support) Privacy Policy. Expiration: 1 year.


You can block or delete these cookies by changing the browser settings as explained under the “Your Choices” section below.

Advertising and Marketing

Advertising and marketing cookies are used to target advertisements to people based on their interests and to measure the efficiency of advertising communications and marketing campaigns.  For example, these cookies may remember that you visited a website and use that information to deliver advertisements to you about that website.  

Advertising and marketing cookies are never placed on Users’ browsers when verifying their identity through our Customers. 

Your choices

On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive a notification when you are receiving a new cookie and how to turn cookies off. Please see the links below for guidance on how to modify your web browser’s settings on the most popular browsers:

You may also manage or opt-out of cookies by using the links provided by the third parties described above.

For advertising and marketing cookies, our advertising partners may participate in associations that provide simple ways to opt out of ad targeting, which you can access at: 

These choices are specific to the browser you are using. If you access our services from other devices or browsers, take these actions from those systems to ensure your choices apply to the data collected when you use those systems. 

For email web beacons, most email clients have settings which allow you to prevent the automatic downloading of images, including web beacons, which prevents the automatic connection to the web servers that host those images. 

Please note that if you reject cookies or turn cookies off, you may be unable to access certain parts of the Site or the Service and you may not be able to benefit from the full functionality of the Site or the Service. You may not decline pixel tags. However, they may be rendered ineffective by declining all cookies or modifying your browser settings to notify you each time a cookie is tendered and permit you to accept or decline cookies on an individual basis


We may change the type of third party service providers that place cookies on the Site and amend this Cookie Policy at any time by posting the amended version on the Site. Unless additional notice or consent is required by applicable laws, this will serve as your notification of these changes.

Contact us

If you have any questions or concerns, please contact us at or by post to:

Persona Identities, Inc.
Attention: Privacy
981 Mission Street #95
San Francisco, California, 94103
United States of America