Cookie Policy


Persona uses cookies and similar technologies on our Site and Service to operate and administer our Site and the Service, gather usage and performance data and give you a personalized experience with Persona. This is described in more detail below.

This Cookie Policy (“Cookie Policy”) provides information about how and when we use cookies and similar technologies and the choices that you have. It forms part of Persona’s Privacy Policy. Capitalized terms used in this Policy but not defined have the meaning set forth in our Privacy Policy, which also includes details about (i) why and how Persona collects, uses, and stores Personal Data that we collect or receive through the Site or the Service, (ii) the lawful basis on which Personal Data is processed, and (iii) what your rights and our obligations are in relation to your Personal Data. Please read our Privacy Policy for information on these items.

Where required by the law, when you first visit the Site, you will be asked to consent to the use of cookies and similar technologies on the Site in accordance with this Cookie Policy, and if you accept we will store cookies on your computer.

Cookies and other technologies

Personal Data Collected From Customers

A cookie is a piece of information sent to your browser from a website and stored on your computer’s hard drive. Cookies can help a website like ours recognize repeat users and allow a website to track web usage behavior. Cookies work by assigning a number to the user that has no meaning outside of the assigning website. For more details on cookies and similar technologies please visit All About Cookies.

Cookies can be stored on your computer for different periods of time. “Session cookies” only last for as long as the browser session and are deleted automatically once you close your browser. “Persistent cookies” survive after your browser is closed until a defined expiration date set in the cookie (as determined by the party placing it), and help recognize your computer when you open your browser and browse the Internet again. We use “persistent cookies” to save your registration ID and login password for future logins to the Service. We use “session ID cookies” to enable certain features of the Service, to better understand how you interact with the Service, and to monitor aggregate usage and web traffic routing on the Service.

We also use pixel tags, from the third parties described below, to get information about your usage of the Site and the Service and your interaction with email or other communications. Pixel tags are a technology similar to cookies that can be embedded in online content or within the body of an email for the purpose of tracking activity on websites (for example, to know when content has been shown to you), or to know when you have viewed particular content or a particular email message.

Technologies used

We use cookies and similar technologies as described below:

Strictly Necessary Cookies

Used to provide critical features of our Site and Service, such as the ability to log-in and access secure areas. These cookies are essential for using the Site and the Service and without these cookies basic functionalities would not work. Because these cookies are strictly necessary to deliver the Site and Service, you cannot refuse them.

Analytics Cookies/Pixels

Used to recognize and count the number of Site visitors and see how visitors move around the Site (including number of page views, number of visitors, and time spent on each page). This helps us to improve the way our Site works, for example by making sure you can easily find what you need, and monitor the performance of our application in order to improve it. Google Analytics:

Functionality Cookies

Used to enhance the Site and Services (such as collecting performance and error data, enabling customer support for users by offering live support chat). We also use cookies to save user’s registration ID and login password for future logins. These cookies are not essential for using the Site and the Service. However, without these cookies, performance of our Services may be slowed or degraded.

Served by

Persona cookie (registration and login)

Zendesk cookie (Enables support features such as live chat, displaying product announcements and analytics as part of customer support) Privacy Policy. Expiration: 1 year.


You can block or delete these cookies by changing the browser settings as explained under the “Your Choices” section below.

Your choices

On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive a notification when you are receiving a new cookie and how to turn cookies off. Please see the links below for guidance on how to modify your web browser’s settings on the most popular browsers:

You may also manage or opt-out of cookies by using the links provided by the third parties described above.

Please note that if you reject cookies or turn cookies off, you may be unable to access certain parts of the Site or the Service and you may not be able to benefit from the full functionality of the Site or the Service. You may not decline pixel tags. However, they may be rendered ineffective by declining all cookies or modifying your browser settings to notify you each time a cookie is tendered and permit you to accept or decline cookies on an individual basis.

To find out more about cookies and similar technologies, including how to see what cookies and similar technologies have been set and how to manage and delete them, visit in the United States, or the European Digital Advertising Alliance in Europe, or the Network Advertising Initiative’s online resources, at, and follow the opt-out instructions there. If you access the Site on your mobile device, you may not be able to control tracking technologies through the settings.


We may change the type of third party service providers that place cookies on the Site and amend this Cookie Policy at any time by posting the amended version on the Site. Unless additional notice or consent is required by applicable laws, this will serve as your notification of these changes.

Contact us

If you have any questions or concerns, please contact us at or by post to:

Persona Identities, Inc.
Attention: Privacy
981 Mission Street #95
San Francisco, California, 94103
United States of America