Choose the building blocks you need to collect, verify, understand, and orchestrate your customers’ identities for any use case.
Trusted by startups and the world’s largest companies
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Tackle your biggest identity challenges, painlessly
Convert more users
Minimize friction for good users while deterring bad actors by dynamically adjusting how much friction each user experiences.
Identify more fraudsters
Make better decisions by consolidating risk signals from both Persona and third parties in one place. Streamline fraud investigations with a custom hub and intuitive link analysis.
Orchestrate user identity
Automate all your identity processes within Persona. Follow up with users, update systems of records, and more — all without heavy engineering or operational resources.
Securely control and manage PII
Securely store PII to your requirements with Persona. Your data is yours to own and configure — you have full control over redaction policies, access controls, and how you use the data to support and reverify users across their customer journey.
Building blocks to power all your identity operations
Mix and match building blocks to design your ideal end-to-end identity flow that converts more users, streamlines operations, and fights fraud.
Dynamic Flow
Maximize conversion, minimize fraud
Create custom-branded identity verification flows that dynamically adjust to users' risk signals to convert more good users while deterring bad actors.
verifications
Verify users your way
Tailor how you want to verify each customer and use case. Choose from a robust library of verification methods, from verifying physical and digital documents to biometric and database verifications.
Reports
Build a more holistic picture of your users
Make more informed decisions without going through additional integrations or procurement. Enrich users’ profiles with data from global watchlists, adverse media, and email/phone risk reports.
workflows
Orchestrate user identity across your entire customer lifecycle
Automate any process — from collecting information to making decisions or following up post-decision. You have the flexibility to define custom rules and workflows for any user and use case, with minimal to no engineering investment.
cases
Bring your ideal manual review process to life
Pull in any information agents need to conduct their reviews in a single, configurable investigations hub. Use custom macros to close the loop on investigations — all within Persona.
Verifications
Protect customer accounts through the identity lifecycle
Continuously monitor and reverify users at customizable checkpoints throughout their lifecycle to maintain trust and safety.
GRAPH
Proactively catch and fight fraudsters faster
Uncover sophisticated fraud rings through link analysis and the ability to visualize customer networks — without investing in painful data engineering work. Bring together all the data sources you need to identify suspicious actors and ban them for good.
Persona Marketplace
Bring your data and tools into Persona
Connect the data partners and productivity tools you work with already with our library of no-code integrations. Enrich your users with third-party data signals and trigger follow-up actions in your favorite tools like Zendesk, Salesforce, Slack, and more.
Compliance
Don’t sacrifice user conversion for stress-free, scalable compliance.
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Fraud
Detect hard-to-catch fraud and ban bad actors permanently.
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Know Your Business
Onboard businesses faster with automated KYB-KYC.
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Trust and safety
Personalize verification flows for every type of user.
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Crypto
Onboard traders quickly while meeting KYC/AML requirements.
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Fintech
KYC/AML that’s painless for users and painful for fraudsters.
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Digital health
Headache-free patient onboarding and health document verification.
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E-learning
Ensure academic integrity by verifying learners and instructors.
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Marketplaces
Tailor onboarding flows for every side of your marketplace.
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Build solutions for your unique use case
Wherever your users are, we’re there too
Scale where you want to, the way you want to. Persona provides coverage all over the globe and across many languages, and we’re always looking for more opportunities to expand your coverage.
200+
countries and territories
20+
localized languages
200+
countries and territories
Persona makes it easy to get started with preset templates, but if you want more power and flexibility to enrich your process, they also offer that. Because Persona’s system is so modern, we can do a lot more than just traditional KYC.
Ahmed Siddiqui
Chief Payments Officer at Branch
Integrate in an afternoon, with or without engineers
No engineering? No problem
Create and send a link to your customers to start verifying them in minutes. No code required.
A seamless, beautiful customer experience with just ten lines of code
Embed Persona into your web page and enable customers to easily verify themselves without ever leaving your experience.
Native SDKs for a mobile-first world
Integrate with our iOS, Android, or React Native SDKs to help you create the best user experience for your customers.
Security and privacy at our core
Security and privacy are paramount to a trusted relationship. That’s why Persona is compliant and certified to the highest industry standards and committed to protecting you and your customers' privacy.
