Trusted by startups and the world’s largest companies

Mix and match verifications to create personalized user flows

From live selfies to government IDs to database lookups, Persona offers a suite of fully automated verification components you can use to build the right verification flow for each use case and customer.

Access thousands of data sources to make better decisions

Whether for customer due diligence and KYC/AML or to underwrite risky individuals, Persona provides access to thousands of data sources and passive fraud signals to help your business make the best decisions.

Sanctions & Watchlists Adverse media Email risk Phone risk Politically exposed persons Address lookup Social media KYB

Craft no-code workflows to automate processes and decisions

With Persona's no-code, drag and drop interface, you can use if/then/logic to create custom workflows and auto approve, decline, or flag users for manual reviews based on collected information and passive risk signals.

Conditional step Edit condition Where

Design how your team investigates and review what really matters

Streamline investigations of edge cases with a flexible case management hub that allows you to set auto-assignment rules and create custom case templates to organize and speed up your review process.

Watchlist report Checklist

Hello users, goodbye fraudsters

Detect duplicate users and stop repeat fraudsters with Persona's robust set of tools and signals

Block known actors

Block, allow, or flag individuals based on known or collected information.


Detect repeat attempts

Flag repeat users and prevent bad actors from regaining entry with duplicate or doctored IDs.

Discover fraud rings

Surface patterns through shared attributes to stay ahead of coordinated fraud attacks.

Wherever your users are, we're there too

Persona's coverage spans across 200+ countries and territories, and is available in 20 different languages to support your business internationally.

Integrate in an afternoon, with or without engineers

No engineering? No problem

Create and send a link to your customers to start verifying them in minutes. No code required.

Create an inquiry

A seamless, beautiful customer experience with just ten lines of code

Embed Persona into your web page and enable customers to easily verify themselves without ever leaving your experience.

Native SDKs for a mobile-first world

Integrate with our iOS, Android, or React Native SDKs to help you create the best user experience for your customers.

Verify youridentity

Security and privacy at our core

Security and privacy are paramount to a trusted relationship. That’s why Persona is certified to the highest industry standards and committed to protecting you and your customer's privacy.

Persona complies with CCPA, GDPR, AICPA SOC2 Type 2, FERPA, HIPAA

Ready to get started?

Get in touch or start exploring Persona today.