Blog

Social engineering attacks: What your business and users need to know

Learn how to recognize social engineering attacks on your platform and discover ways to keep your business and users safe.

Let's get Personal: Meet Bobby!

Learn more about Bobby Kozyra, a former U.S. Naval Officer and current partnerships manager at Persona who values connecting with others over food.

Online Safety Act: Everything you need to know

The Online Safety Act recently became law in the United Kingdom. Learn more about what that means for online businesses operating in the UK.

Fraud detection: 5 methods to protect your customers and business

Fraudsters will occasionally slip through even the best-laid defenses. Learn 5 fraud detection methods you may want to consider for your business.

KYC in Singapore: How businesses can stay compliant

Learn the intricacies of KYC and AML regulations in Singapore, from the role of the Monetary Authority of Singapore to the importance of digital identity.

KYC India: The types, documentation, and standards

Learn about the types of KYC in India, essential documents, and how Persona can help businesses achieve KYC compliance in India.

8 tips to improve online customer verification

Customer verification and user experience are often seen as competing goals, but you can find a happy medium. Here's how.

Triangulation fraud: how to protect your organization

Triangulation fraud occurs when a scammer acts as a secret middleman in online purchases. Learn more.

Faster verifications and less risk with Reusable Personas

Verify more users while assessing more risk signals with reusable identities.

How to incorporate age verification into your business

Any business that sells age-restricted products, provides access to age-gated activities, or delivers services that require adult consent must verify ages. Learn more.

Corporate Transparency Act: Requirements, compliance, and best practices

The CTA goes into effect in January 2024, requiring many businesses to begin reporting information on their beneficial owners. Learn more.

What is the Digital Services Act, and who does it impact?

See how the Digital Services Act (DSA) impacts platforms, intermediaries, marketplaces, and consumers — and what you need to know to stay compliant.

How to add the right age verification system to your business

Adding the right digital age verification system that works across regions and use cases can be complex. Learn what to look for in a solution provider.

Detecting fraud rings & protecting your business

Safeguard your business with insights on how to detect and thwart fraud rings.

From clicks to compliance: Mastering age verification online

Age verification is an important part of protecting online minors. Learn more about the how and why behind age verification for online platforms.

Happy Howl-oween from the Pets of Persona!

Learn more about our pets' tricks, treats, and war against vacuums.

Generative AI in the world of trust and safety

LLMs and other types of generative AI have the potential to destroy customer trust in your marketplace or platform. Learn more about the risks and solutions.

DAC7 compliance: What is it, and who does it impact?

See how DAC7 impacts businesses, consumers, and governments, and understand what you need to know to stay compliant. Learn how Persona can help.

LLMs + fraud: How criminals use large language models to commit fraud

Large language models (LLMs) have a lot of potential to be used for fraud. Learn how fraudsters have added this and other AI programs to their toolkit.

Trust & safety in the age of AI

LLMs and other types of generative AI have the potential to destroy customer trust in your marketplace or platform. Learn more about the risks and solutions.

AI promo abuse: How to prevent online promotion fraud

Promo abusers are using AI to scale their efforts. Learn how to protect your business.

AI phishing attacks: What you need to know to protect your users

Phishing has become more sophisticated thanks to AI. Learn more.

KYC requirements and regulations in Mexico: A comprehensive guide

KYC procedures in Mexico keep evolving to meet stringent regulatory requirements. Learn more.

What is a money services business (MSB)?

A money services business (MSB) is any business that converts, transmits, or exchanges money. Learn more.

What is Know Your Transaction (KYT), and why does it matter?

KYT is an AML tactic that monitors customers’ transactions for suspicious activity to help prevent financial crimes. Learn more.

How RegTech can help streamline AML programs and compliance

RegTech solutions can help financial institutions comply with anti-money laundering (AML) regulations. See how.

HIPAA compliance for identity verification

Learn how to safeguard patient information and meet regulatory requirements.

What are AI-generated selfies?

Learn how fraudsters are using AI-generated selfies to slip past verification systems — and what you can do to protect your business from this new threat.

A comprehensive guide to KYC in Australia

Non-compliance with KYC in Australia can lead to severe penalties and sanctions. Read how Persona helps businesses comply with identity requirements.

Know Your Customer (KYC) requirements & regulations in the UK

Learn about KYC requirements that exist for different industries in the UK.

AML case management: What is it, and why is it important?

Learn the most effective strategies, technologies, and best practices for effective AML case management

Let's get Personal: Meet Poornima

Learn more about Poornima, a customer success manager who is passionate about our #pets Slack channel and critiquing Architectural Digest home tours.

AML for the real estate sector: Risks and best practices

Learn why and how criminals use real estate to launder money — and which regulations and programs can help stop them.

AML and AI: How machine learning can help prevent money laundering

Explore how artificial intelligence (AI) technologies revolutionize anti-money laundering (AML) processes, thereby enhancing fraud detection, risk assessment, and compliance measures.

How to protect your business against generative AI fraud

Even ChatGPT’s founder is concerned about generative AI fraud. See why and learn how to fight deepfakes.

What is a risk-based approach to AML?

Embracing a risk-based approach to AML gives you the flexibility to determine what AML and KYC processes are right for your business.

Streamline your identity verification processes with a unified identity platform

Unified identity platforms provide all of the services, tools, and processes businesses need to perform comprehensive identity verification.

What to know about the 6 EU Anti-Money Laundering Directives (AMLDs)

Explore the key components of AMLD and discover how it helps combat money laundering and terrorist financing activities in the EU.

Key AML laws and regulations in the US

Learn about the history of AML laws in the US, the key components of the laws, and how you can create a compliant AML program.

Persona obtains PCI DSS certification.

Learn what this certification means for you and what's next.

Trust and safety: How it helps create a better online marketplace

Learn about the different risks marketplaces may face— and how to mitigate risk on your platform.

Webinar recap: Align product and compliance to achieve long-term growth

Check out the key insights from Persona's webinar with Bond on optimizing collaboration between product and compliance teams.

Top AML fines and penalties businesses should know

Read about which AML violations levy the biggest penalties, examples of recent AML fines, and more.

The Anti-Money Laundering Act of 2020 (AMLA) explained

Discover the key provisions and impact of the AML Act of 2020, aimed at combating money laundering and protecting financial systems.

Let's get Personal: Meet Lauren

Learn more about Lauren, our events and brand lead who enjoys skiing, watching Formula 1 races, and collecting disco balls.

KYC and AML differences: What you need to know

Discover the differences between KYC and AML — and their significance in financial regulations.

Introducing Personally: the Persona Community podcast

Ed, Persona's head of community, shares the inspiration behind our new podcast, previews some of this season's guests, and more.

Customer data protection: How online marketplaces can secure user data

To operate a marketplace, you need to collect and store a lot of personal information about your users. Learn how to keep it safe and secure.

How age verification systems can help you prepare for CA AADC

There are several steps you can take to prepare for CA AADC before 2024, including internal research, DPIAs, and implementing age verification tools.

People first: An inside look into Persona’s culture

See why our team makes Persona a great place to work.

AML risk assessments: What are they and how do they work?

AML risk assessments are an essential part of implementing a risk-based strategy as required by law. Learn more.

Phone verification: An important part of identity verification and fraud prevention

Learn how you can use various phone-related checks to help assess risk, confirm identities, and stop bad actors

What is auction fraud: Protect your business from online scams

Learn about the different types of auction fraud and how they can impact your business.

What is simplified due diligence (SDD)?

Simplified due diligence is a low-friction identity verification process applied to customers who have a low risk of money laundering. Learn more.

Top cryptocurrency theft statistics of 2023

See how cryptocurrency thefts occur, dig into the biggest heists of all time, and get some tips for protecting users.

How email verification can help you confirm identities and prevent fraud

Email verification can help keep your business safe by uncovering suspicious activity. Learn what email verification is and how it can help you.

RegTech: Both a necessity and a differentiator

RegTech can transform compliance from simply a requirement to a point of differentiation. See how.

Sponsor banks & Banking as a Service: The importance of choosing the right tech vendors

BaaS allows fintechs to offer financial products and services without acquiring a banking license. Learn more.

Top healthcare data breach statistics of 2023

The healthcare sector is one of the most targeted industries by cybercrime. See some of the stats.

Video KYC verification: What is it, and how does it work?

Video KYC refers to any KYC process that leverages video in some capability. Learn more.

What is Protected Health Information (PHI)?

Learn what protected health information (PHI) is, who’s subject to HIPAA laws around PHI, what identifiers fall under PHI, and more.

Let's get Personal: Meet Jack!

Learn more about Jack, a member of our sales team who is consistently bested in negotiations by his two-year-old daughter.

The role of AML in the financial industry

Financial institutions are required by law to prevent money launderers from using their platforms. Learn more.

What is passport verification?

Learn what passport verification is, how it works, its benefits and drawbacks, and more.

What is KYC remediation?

KYC remediation involves updating customer documents and other information collected through the KYC process. Learn more.

Marketplace fraud prevention: how to fine-tune your current system

Learn how to mitigate marketplace fraud in your business.

What is address verification?

Address verification can help confirm if a person or business is based at the address they provided.

Unusual activity reports (UARs) vs. suspicious activity reports (SARs)

Find out if you should be filing UARs, why they’re used, and how to streamline the reporting process.

AML screening: Why it's important and how it works

AML screening is the process of checking whether customers pose a specific risk of money laundering. Learn more.

5 questions fraud leaders ask about synthetic fraud

3 experts discuss how generative AI might affect synthetic fraud risk, what data to look at to detect fraud, and more.

Linked fraudulent accounts: A threat and an opportunity

Spotting a fraudster on your platform is like spotting ants in your kitchen. If you see one, there are probably hundreds or thousands hidden behind the wall.

Cloud security in healthcare: Key considerations

Learn about the key considerations in any healthcare cloud security environment.

Know Your Patient (KYP): How to mitigate healthcare fraud

KYP is a necessary measure of protection for all sectors of the healthcare space. Learn more.

Know Your Customer (KYC) vs. Customer Due Diligence (CDD): What's the difference?

Learn what KYC and CDD are, why they're important, how they differ, and more.

Experts weigh in: How to combat synthetic fraud

Get key takeaways from our roundtable discussion on combating synthetic fraud.

Proof of address — what it is and how it works

Proof of address is generally required for organizations that have to comply with KYC regulations and can help companies prevent fraud and offer targeted services.

How marketplaces like Neighbor design trust & safety programs to mitigate and fight fraud

Learn about key moments when fraudsters are likely to strike, Neighbor’s approach to fighting fraud, and more.

Social Security number (SSN) verification: What it is and why it matters

Learn about common types of SSN verification — plus the potential shortcomings of relying solely on a person’s SSN for verification purposes.

What is driver’s license verification?

Learn about this common way to verify someone’s identity or age.

What is AML transaction monitoring?

Learn how transaction monitoring works, why it's important, and more.

What is government ID verification?

Learn how government ID verification works, how it's evolving, and more.

What is identity fraud?

When someone uses a different identity to commit a crime, they’re engaging in identity fraud. Learn how to protect your business..

International KYB: Everything global businesses need to know

Learn what Know Your Business is, the unique challenges of addressing it on a global scale, and some of the laws governing KYB requirements around the world.

eIDV: A better way to protect your business and customers

Discover how to prevent fraud, streamline business operations, and increase conversions by electronically verifying your customers’ identities.

Marketplace fraud: The cost of inaction

Learn about the different types of marketplace fraud — and the negative repercussions that can happen when you don’t proactively prevent marketplace fraud on your platform.

Capture more fraud with less effort using link analysis via Persona Graph

Proactively stop hard-to-catch fraud in its tracks with Persona

Bring your identity verification global with Persona

Verify more users with higher assurance — wherever they are

3 tips for managing risk without sacrificing user experience

Get tips for balancing risk and conversion in your business, learn about emerging trends in the identity space, and more.

Identity management in digital health: protecting patient identities

How can organizations protect their patients and secure private health information? Learn how to master identity management in healthcare.

Buyer’s guide to identity verification solutions

Learn what to look for in identity verification solutions, how to assess effectiveness and cost, and more.

Why to assemble a trust and safety team for your organization

With instances of fraud on the rise, it's paramount for organizations to assemble trust and safety teams that are equipped to meet modern security demands.

Understanding and implementing FATF’s 40 Recommendations

Learn how FATF's 40 Recommendations to combat money laundering can impact your policies.

Get the best out of both worlds: How thoughtful manual review can enhance your automations

While it may be possible to completely automate your business’s fraud detection processes, it shouldn’t necessarily be your goal to do so. Learn why.

Why your business needs flexible identity infrastructure

Identity verification isn’t one-size-fits-all. Learn how a flexible identity infrastructure can help your business be more resilient.

What is the INFORM Consumers Act?

The INFORM Consumers Act is a law aimed at restricting online shopping fraud, while the SHOP Safe Act is a bill with the same goal. Learn more.

Understanding customer source of funds (SOF) and source of wealth (SOW)

Understanding the source of your customers’ funds and wealth is a crucial aspect of KYC and AML.

How device fingerprinting catches suspicious actors

Device fingerprinting is an effective way for organizations to catch suspicious actors in their tracks. Learn how you can apply it.

Link analysis: How can it help you spot fraud?

Link analysis is a method of analyzing data that allows you to study relationships that aren't visible in raw data. Learn more.

The most mind-blowing money laundering statistics of 2023

Learn more about the scale of this widespread problem.

NFC e-passport verification guide

NFC technology allows for a more secure identity verification process while improving usability. Learn how it works.