Flow Editor
Trusted by startups & the world’s largest companies
How it works
Configure your flow
Use our drag-and-drop visual editor and robust library of collection modules to build flows that collect the information you need.
Design to match your brand
Customize every element of your collection flow to match your brand experience without any code.
Test user paths to ensure a smooth experience
Simulate every possible user path before publishing your flows to catch and fix any discrepancies.
Launch and optimize
After launching, analyze user drop-off points to identify opportunities to improve conversion.
Key features
Get all the tools you need to build your optimal identity flows
Robust module libraryToggle description visibility
Choose from preset modules that cover every part of your flow — from the start and end screens to common verification methods.
Drag-and-drop editorToggle description visibility
Build brand-approved collection flows without tapping your development team.
Customizable elementsToggle description visibility
Edit each element (e.g. colors, padding, and button roundness) to match your brand.
Testing suiteToggle description visibility
Optimize users’ experiences by testing your end-to-end flows. Check conditional logic for different user inputs and confirm that configurations are properly set up.
AnalyticsToggle description visibility
Monitor key metrics to identify areas of improvement, compare pass rates by ID type or geography, and evaluate the impact of configuration changes.
“Persona’s customizability doesn’t just help us meet the needs we have now, but also helps us future-proof for other use cases we know will eventually come down the line as we expand to other markets.”
