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Know Your Customer (KYC)

Customize KYC to your business needs. Launch in new markets and adapt to shifting requirements with a KYC process that moves as fast as your business does.
Adapt to today’s and tomorrow’s regulatory needs

Automate your KYC processes and quickly adapt to the latest regulations — all on Persona’s no-code platform.

Take a custom, dynamic, and scalable approach to user risk

Leverage our highly configurable platform to implement and optimize processes tailored to your specific risk-based approach.

Reduce manual overhead and data fragmentation

Streamline identity verification, risk rating, and ongoing monitoring by centralizing all identity data and KYC compliance operations.

PERSONA KYC 2

Trusted by startups & the world’s largest companies

Affirm
OpenAI
Build a KYC program that’s easy for users, flexible for compliance teams, and clear for auditors

Convert good users and deter fraudsters early

Build branded verification flows that adapt to each user’s geography and risk level as they move through the flow. Let good users through quickly and add extra checks for suspicious ones.

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Know your customer beyond day one

Re-verify customers and update risk scores at critical moments, like a new watchlist match, ownership change, or unusual account activity. Spend analyst time where risk has actually shifted by moving from calendar-based to event-driven reviews.

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Orchestrate KYC with granular, transparent controls

Set the rules for your KYC and KYB programs, from verification requirements to step-up logic. See each customer’s identity data, verification results, and decisions on one record, so your team acts with the full picture and can show how every decision was made.

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Efficiently manage and reduce risk across the customer life cycle

Selfie VerificationOnboarding
Individual onboarding
  • Documentary verification

  • Non-documentary verification

  • Identity and device binding

Business/entity onboarding
  • Business tax number verification

  • Business document verification

  • Additional business due diligence (industry, classification, etc.)

ReverificationLife cycle management
Continuous screening and monitoring
  • Watchlists and sanctions

  • Politically exposed persons (PEPs)

  • Adverse media

  • FinCEN 314a

  • Custom lists

Reverification
  • Large withdrawals

  • Account recovery

  • Other high-risk moments

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Platform automation

Orchestrate identity systems of record via account mapping in Persona.

Streamline manual review queues with automated decisioning.

Identify suspicious activity with customizable case modules and link analysis.

Automatically fill out and
e-file regulatory SARs and STRs.

Protect your business and customers with granular privacy, redaction, and audit controls.

Everything you need to build your ideal KYC process

Identity and business verification
KYB
Individual and business entity verification

Verify individuals, businesses, and ultimate beneficial owners (UBOs) in one platform.

Documentary verification

Verify government IDs from more than 200 countries and territories, as well as business documents such as articles of incorporation, licenses, partnership agreements, and more.

Seamless verification experience

Build KYC and KYB verification flows that meet global requirements while offering a smooth and intuitive user experience.

Non-documentary verification

Check collected PII and digital IDs against global issuing and authoritative sources. Collect additional due diligence on businesses via website and Secretary of State (SoS) screenings.

IDV flows when you need them

Deploy verification flows at key points in the customer life cycle, such as onboarding, account recovery, risky transactions, and more.

Identity and device binding

Fight deepfakes and other fraud patterns with selfie liveness checks, video verifications, 2FA device binding, and more.

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Comprehensive AML screening

Screen any individual, business, or entity in real time against global sanctions, PEP, and adverse media lists.

Custom list screening

Ingest and screen customers against specialized and non-public lists such as FinCEN 314a on a recurring basis.

Robust and transparent controls

Reduce false positives and tailor your screening process with granular controls on match criteria. Investigate hits and navigate audits better with consolidated identity data views and full configuration transparency.

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Rules-based workflow decisioning

Reduce manual review burden and implement your company’s risk-based approach to compliance with no-code automations.

Consolidated case investigation views

Make better decisions with a complete picture of user risk in one place by surfacing all relevant identity data and linked accounts in a customizable case view.

Automated risk scoring

Automatically build a risk profile for every customer and replace manual, static risk assessments with a configurable scoring engine that keeps every risk profile current across the customer life cycle.

“It was really critical to us that we minimized our false positive rate, and we were very encouraged by how quickly the Persona team updated the logic and how much configurability there was with the logic. Persona’s matching capabilities were the best from our testing.”

Jake Brill
Product Lead at OpenAI

“Throughout the entire process from partner selection to implementation and testing, the level of support and collaboration with the Persona team was truly incredible… Thanks to the tight partnership with Persona this integration was a real success”

Thomas Piani
Product Lead at Brex

“Persona enables us to seamlessly customize the verification process, accounting for the unique needs and forms of identification across Coursera’s global learner community.”

Shravan Goli
Chief Product Officer at Coursera
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OpenAI uses Persona to screen millions of users each month with zero friction
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Brex unlocks automated ID verification in more than 100 countries with Persona
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Coursera scales its global user base and ensures strong academic integrity with Persona