Build trust. Win users.

No matter how many sides your marketplace has, trust is the backbone of driving conversions and safety.

Trusted by startups and the world’s largest companies

Convert more users with delightful onboarding

Craft the ideal user experience by fully customizing the end user flow, from the branding to the information you want to collect and verify. Reduce user drop-off by triggering transactional communications and configuring friction to dynamically step-up or step-down based on any criteria.

Turn users into advocates by keeping them safe

Your marketplace is built on trust, and trust can’t exist without safety. Trigger safety mechanisms like reverifications and list screenings at any point of the customer lifecycle.

Dynamically reverify users

Protect users and who they interact with by triggering verifications at any lifecycle touchpoint and customizing the level of friction for added personalization.

Silently run screenings

Continually ensure safety by running watchlist screenings, adverse media reports, and more either on demand or at any cadence you need.

Streamline manual reviews

Minimize time spent on manual review by surfacing edge cases, and allow agents to perform custom actions, like sending new verification links, from their case view.

Proactively discover fraud

Enable your team to connect seemingly unrelated users and transactions via data, like device or network signals, to discover and block fraud rings.

It’s all smooth scaling from here

Gracefully scale the way you want with a partner that will scale with you — whether your volume is spiking or you want to expand to a new market or grow your team. Automate decision-making and operations by building custom automation rules, and easily clone and iterate existing flows to adapt quickly.

With Persona, we transformed a costly, inefficient identity verification process that involved time-intensive labor into a fast and highly secure experience that helps us build trust in our community.
Brittney Miller
Director of Member Services, UrbanSitter
UrbanSitter

UrbanSitter uses Persona to ensure trust and safety without sacrificing user experience

Ready to get started?

Get in touch or start exploring Persona today.