Marketplaces

Balance conversion and risk for every side of your marketplace. Build trust and protect your marketplace with identity verification that’s tough on fraudsters but easy on your users, sellers, and couriers.
Grow your platform

Build an easy identity experience for good users while automatically surfacing more verifications for riskier users.

Catch more fraud

Surface connections between user accounts and transactions, such as shared device signals, to uncover fraud rings.

Scale quickly

Easily create and update verification flows for different geographies, regulations, or user populations.

Trusted by startups & the world’s largest companies

Grow and protect your marketplace with an adaptable identity platform

Say “yes” to more users with global verifications

Verify more individuals and businesses with verification flows that dynamically adjust friction based on users’ risk signals.

Say “yes” to more users with global verifications

Protect your platform from bad actors

Trigger safety mechanisms like reverifications and list screenings at any point of the customer life cycle. Collect and compare user data over time to prevent account takeovers and minimize account sharing. 

Protect your platform from bad actors

Consolidate and automate all your identity processes

Build and launch faster with a comprehensive platform and custom automation rules. Adapt to new compliance requirements by adding new workflows seamlessly.

Consolidate and automate all your identity processes

Use cases

Verify any type of user at any touchpoint

Promote trust and safety by adding a lightweight verification process for clients in your marketplace.

Verify couriers as they onboard and reference the information throughout their user journeys to prevent account sharing.

Welcome merchants of all sizes into your platform while flagging potentially risky merchants or fraud networks.

Add seamless age verification before alcohol or cannabis purchases to ensure compliance.

Verify identities before issuing refunds and flag if claims are coming from a risky user.

Protect couriers or merchants with reverification at sensitive points in the life cycle. 

Everything you need to grow your marketplace

How Persona can help

Meet new compliance requirements, grow your business, and fight fraud with identity solutions configured for your marketplace.

Know Your Seller

Verify sellers with minimal friction in order to meet compliance requirements or before issuing taxation documents.

INFORM Act compliance

Comply with e-commerce requirements around seller verification.

DAC7 compliance

Meet compliance requirements as an online platform doing business in the EU.

DSA compliance

Verify sellers and traders to comply with EU requirements.

IRS 1099 verification

Verify taxation information for sellers before issuing a W-9.

Right to work

Establish an applicant’s right to work with identity verification.

“Dynamic Flow allows us to get more granular with specific use cases and give enough direction to help good actors get through the verification process successfully without telling bad actors why they failed or opening us up to a bunch of potential fraud by loosening friction.”

Brian Peterson
Senior manager, fraud and identity at Instacart
Instacart quickly onboards and reverifies shoppers to foster trust and safety on its platform with Persona