Dynamic Flow

Maximize conversion, minimize risk

Securely collect and verify sensitive identity information while building better user journeys.

Trusted by startups & the world’s largest companies

It’s easier than ever to build, launch, and optimize your identity flows.

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Launch faster
Design a collection flow that feels native to your product without adding a single line of code. Launch your flow on any web or mobile platform in minutes.
Convert good users
Tailor flows to adjust friction based on users’ risk profiles to offer a better user experience and deter would-be fraudsters.
Optimize and learn quickly
Easily optimize your flow with the no-code editor, and understand the impact of your changes with native analytics.

Build the right identity experience for every type of user

Collect (and verify) anything from anyone

Let more good users in while deterring potential fraudsters by dynamically stepping up or down friction based on user risk signals. Control everything from the forms of acceptable IDs and verifications ran to the branding of your flow to when you verify users.
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Create custom flows without custom code

Customize your entire flow with the visual no-code editor — from the branding and copy of each screen to the decision logic that powers the user experience.
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Deter fraud without hurting conversion

Convert good users faster by dynamically adjusting friction based on real-time risk signals during the collection flow.
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Dynamic Flow allows us to get more granular with specific use cases and give enough direction to help good actors get through the verification process successfully without telling bad actors why they failed or opening us up to a bunch of potential fraud by loosening friction.
Brian Peterson
Senior Manager, Fraud and Identity at Instacart

👋 How can we help?

We're excited to learn more about your business and show you how Persona can help meet compliance, convert users, and fight fraud.

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