Dynamic Flow

Build better identity verification journeys. Dynamically adjust friction based on risk signals to maximize conversion and minimize fraud.
Convert good users faster

Fast track low-risk users with conversion-optimized flows designed to gather government IDs, selfies, and documents.

Keep bad actors out

Leverage real-time risk signals — like device information or third-party data from Persona Marketplace partners — to increase friction for risky users only.

Build complex flows without code

Configure and launch custom collection flows for any use case with our intuitive, no-code platform.

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Trusted by startups & the world’s largest companies

Key features

Get all the tools you need to build your optimal identity flows

Library of verification methods
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Accept any form of verification — including NFC, mDL, government ID, or selfie — and update flow logic based on your risk tolerance or user preferences.

Custom branding
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Use Flow Editor to build a truly branded flow, including fonts, buttons, and assets.

Passive signals collection
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Automatically collect signals, such as use of a keyboard shortcut or VPN, and use this information for risk segmentation.

Autoclassification
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Users can submit their identity document without having to select the type or class, minimizing and preventing user error.

Prefill experiences
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Save time and reduce user error by collecting data from IDs or documents and applying that data to other parts of the flow.

Configurable document checks
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Define optional and required checks — like ID expiration detection, minimum age requirements, barcode capture, and more — all according to your business requirements and risk tolerance.

Available on any device
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Offer best-in-class verification experiences for every user, regardless what kind of device the user has or how you integrate with Persona.

How teams can use Dynamic Flow

“We can now seamlessly run step-up verifications for our customers who would otherwise fail KYC verification, increasing conversion and reducing drop-off from legitimate customers.”

Ahmed Siddiqui
Chief payments officer at Branch
Branch automates 98% of identity verification process with Persona
Persona Marketplace

With Persona Marketplace, you can integrate signals from top data platforms into your risk analysis processes to make better decisions and streamline operations.