Passive signals

Detect more fraud with passive signals. Collect behavioral, device, and network signals to catch more bad actors without adding friction.
Catch more fraud in real time

Silently collect behavioral and device signals and automatically deny fraudsters or add friction for users with risky signals.

Easily detect repeat fraudsters and fraud rings

Automatically compare devices, IP addresses, and users to catch and block repeat bad actors and coordinated fraud rings.

Enrich user profiles with background signals

Get more signals and build holistic user risk profiles to inform decisions during the customer life cycle.

Risk Model
Get Persona’s proprietary risk model

Use Persona's built-in model to assess each user session's risk in comparison to your broader user base.

Key features

Automatically collect a variety of passive signals

Collect behavioral data to better understand the potential risk of every user — without needing data science resources.

Signals collected:

  • Flow completion time

  • Number of distraction events

  • Number of spoof events

  • Shortcut usage

  • And more

Use passively collected network and device signals to catch potential fraud risks.

Signals collected:

  • IP address

  • Device type

  • Location

  • And more

Proactively block fraudsters whose data signals match known bad actors so they can’t access and harm your platform.

How teams can use passive signals

“With Persona, we can check government IDs and selfie liveness in real time to make sure users are the right age and cross-reference multiple risk signals to help us figure out whether to approve or decline users.”

JJ Foster
Trust and safety manager at Coffee Meets Bagel
Coffee Meets Bagel builds trust and safety and verifies users 99.9% faster with Persona’s automated & user-friendly identity platform
Integrate signals with Persona Marketplace

With Persona Marketplace, you can integrate signals from top data platforms into your risk analysis processes to make better decisions and streamline operations.