Passive Signals
Detect more fraud with passive signals
Collect passive signals to enrich your understanding of users and make better decisions.
Make better decisions with passive signals
Enrich user profiles with background signals
Get more signals (e.g. device signals, location details, etc.) to inform decisions throughout the customer lifecycle.
Catch more fraud in real-time
Catch bad actors without adding more friction for good users by silently segmenting users based on real-time risk signals and behaviors that are hard to spoof.
Proactively detect repeat fraudsters and fraud rings
Automatically see which devices, IP addresses, and users have already appeared in your customer base to catch and block coordinated fraud rings without having to manually query your database.
Passive Signals
How it works
Integrate and collect any signal
Passive signals, such as hesitation percentage and shortcut usage, are automatically collected as users go through their flow. Integrate third-party signals to further enrich your understanding of users.
How it works
Adjust friction in real time
Configure your flow to change in real time as active and passive signals are collected.
How it works
Make better decisions
Give your team the information they need to investigate efficiently. Automatically approve, decline, or route users to manual review based on any combination of signals.
FLOW EDITOR
How it works
Integrate and collect any signal
Passive signals, such as hesitation percentage and shortcut usage, are automatically collected as users go through their flow. Integrate third-party data signals to further enrich your understanding of users.
Adjust friction in-real time
Configure your flow to change in real-time per user as active and passive signals are collected.
Learn how with Dynamic Flow
Make better decisions
Give your team the information they need to investigate efficiently. Automatically approve, decline, or route users to manual review based on any combination of signals.
Learn how with Workflows
Automatically collect a variety of passive signals
Behavioral signals
Collect behavioral data as users go through your collection flow to help you understand their potential risk — without tapping data science resources.
Network and device signals
Use passively collected network and device signals to gauge potential fraud risks and act on them.
Linked accounts signals
Stop fraud before it happens. Proactively block fraudsters after detecting similar data signals and matching them back to known bad actors so they can’t access and harm your platform.
Get a proprietary risk model without an ML scientist
Persona’s proprietary model automatically sorts each session by how risky it is, reducing the need for ongoing maintenance and training. Understand how any user’s behavior deviates from the norm and use Workflows to route high-threat users to manual review in real time.
Persona Marketplace
With Persona Marketplace, you can integrate signals from top data platforms into your risk analysis processes to make better decisions and streamline operations.
Learn more
ADJUST FRICTION in real-time
Add additional checks for users logging in via a VPN.
account takeover prevention
Automatically route users to manual review if their IP address is located some distance (e.g. 60 miles) from the address on their license.
Detect duplicate accounts or linked accounts
Proactively block users whose devices are linked with other accounts.
AUTOMATE ROUTING TO MANUAL REVIEW
Investigate cases with high-threat risk scores instead of automatically accepting or declining them.
With Persona, we can check government IDs and selfie liveness in real time to make sure users are the right age and cross reference multiple risk signals to help us figure out whether to approve or decline users.
JJ Foster
Trust and Safety Manager at Coffee Meets Bagel
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