Verification flows that adapt to real-time fraud signals
Let more good users in while deterring potential fraudsters by dynamically adjusting friction based on user risk signals. Customize everything from what forms of IDs you’ll accept to the branding of your verification flow.
Adjust friction in real time based on users’ risk profiles to deter bad actors and convert good users faster.
CUSTOM VERIFICATION METHODS
Pick and choose from a robust library of verification methods to ensure a user’s identity is authentic.
Verify users in seconds and keep PII safe by eliminating the need for third-party manual reviews.
3 POINT CHECKS engine
Protect against identity spoofing by comparing a selfie to an ID portrait with a 3 point composite and liveness checks.
Collect and verify documents (like government IDs, business documents, and more) to identify the people and businesses you work with.
Control redaction policies, who has access, and how you use data to support users across their identity lifecycle.
Identify more fraudsters with holistic risk signals
Make better decisions by consolidating all your risk signals — active, passive, or enriched from third-party data sources — into one place. Remove uncertainty by determining the exact criteria that you deem risky and decide when you want to block or reverify individuals.
Automatically connect the dots on identity data to uncover and assess the scale of fraud rings. Safeguard against future fraud by blocking entire fraud rings and adapting your fraud strategy with link analysis insights. Conduct expert-level investigations easier, faster, and at scale — without major time or engineering investment.
Visualize risky connections between user accounts, even those multiple degrees away, to uncover large-scale identity fraud.
Block or flag individuals based on known or collected information.
Create automated rules to flag risky actors based on customer criteria, block known bad actors, and more based on fraud insights.
Enrich your investigation by importing internal or 3rd party data to further cluster and identify risk signals.
High stakes, high level of control
Continually optimize your fraud strategy with insights from link analyses and analytics. Empower your manual review teams with customizable case management views and custom macros that help them close the loop on investigations.
Scale where you want to, the way you want to. Persona provides coverage all over the globe and across many languages, and we’re always looking for more opportunities to expand your coverage.
Countries and territories
Security and privacy at our core
Security and privacy are paramount to a trusted relationship. That’s why Persona is compliant and certified to the highest industry standards and committed to protecting you and your customers' privacy.