Plans to meet any business challenge
Simple and scalable pricing models that fit your needs. Flexibility built for
organizations of any industry, use case, and size.
Self-guided Plan
Essential
Get started quickly with Persona’s most popular products & services
Features
Access to templated and pre-configured industry-standard identity services
Platform features to automate business logic and streamline team productivity
Self-guided integration and onboarding experience with product support via email
Hosting on secure, enterprise-grade SOC 2 Type 2 infrastructure
Starting at $250/month (minimum contract term of 12 months)
Recommended Plan
Growth
Scale your identity operations with Persona’s fully configurable platform
Everything in Essential, plus
Full suite of verification checks and fraud tools including KYB services
Access to Graph, 3rd-party Marketplace Apps, and other advanced products
Guided implementation and configuration experience with success team
Advanced security configuration (redaction, permissions)
Tailored Plan
Enterprise
Fully tailored solutions for all of your identity needs
Everything in Growth, plus
Partner with us to build fully bespoke identity programs for KYC/AML & more
Custom multi-organization partitioning, access controls, and support
Early access to new and cutting-edge products and services
Get more with custom multi-product pricing structures
Trusted by startups and the world’s largest companies
Work at a startup or small business? 🌱
Eligible SMBs, venture-backed startups, and developers can apply to the Persona Startup
Program. At Persona, we love startups and believe in supporting small businesses. The
one year program includes a monthly allotment of free services (limited to a select set
of our most trusted products and services), an invitation to the Personally community,
and cohort-specific programming focused on company building.
Learn more
Plan comparison
Included in plan
Available as an add-on
Essential
Growth
Enterprise
Volume-based pricing
Services available by plan
Verification types
Government ID
Selfie
Phone carrier verification
Phone number verification
Email verification
Authoritative Database (US)
Document AI
Limited
Business Registry (US)
DMV (AAMVA)
Tax Identification Number (TIN)
Authoritative Database (non-US)
Business website
Business Registry (non-US)
Social Security Administration (eCBSV)
Mobile Driver’s License (mDL)
Other Issuing Database
Advanced Verification Services
Report types
Watchlists and Sanctions
Adverse media
Email risk
Phone risk
Social media
Address lookup
Crypto Wallet Watchlist and Sanctions
Business Watchlist and Sanctions
Business adverse media
Business classification (industry)
Business associated persons
Business online credibility
Advanced enrichments
Marketplace
Productivity apps (like Salesforce, Hubspot)
Data apps (like Clearbit, MX)
Bring your own 3rd party app
Feature-based pricing
Product features available by plan
Dynamic Flow template customizations
End-user flows (Templates)
5
Unlimited
Unlimited
Configurable themes
1
Unlimited
Unlimited
Configurable flow and logic
Limited
Unlimited
Unlimited
Custom field collection
Limited access
Full access
Full access
Behavior signals (risk, fraud)
View only
Full access
Full access
Auto-translation of custom copy
Custom brand assets
Conversion rate analytics
Verification template customizations
Configurable Verification checks
Custom number of Verification attempts
File upload and live capture settings
Country and ID type configurations
Configurable Document checks
Configurable Database checks
Custom Document extraction fields
Custom pass and fail rate dashboards
Report template customizations
Standard match logic
Recurring and ongoing Report runs
Tiered severity configurations
3rd party enrichments
Feature-based pricing
Platform features available by plan
Workflow features
Event-based triggers
Configurable flow and logic
Limited
Unlimited
Unlimited
Wait and timeout configurations
Limited
Unlimited
Unlimited
API-based and scheduled triggers
Email, SMS, and 3rd party communication
Loop, iterative, and recursive logic
Custom code
Bespoke business process automations
Case features
Case templates
3
Unlimited
Unlimited
Assignment policies and SLAs
1
Unlimited
Unlimited
Case statuses
Limited
Unlimited
Unlimited
Case layout modules
Fixed view & Data display only
Dynamic views & Insights
Dynamic views & Insights
Comments (w/ tagging)
Email & customer communication
Custom resolution dashboards
SAR filing features
Graph features
Node-based visualization of fraud rings
Linked accounts with custom fraud signals
Reusable queries for monitoring
Actions to hinder bad actors
Import and visualize existing data
Blueprints and Solutions
KYB
KYB with UBO verification
Workforce identity verification (including Okta)
Manage and re-verify from one view
Accounts
Lists
Enhanced Lists (including image-based lists)
Multi-organization partitioning
Developer experience
Transactions (for API-first integrations)
Limited
Webhooks
Webhook payload filtering
Custom webhook configurations
Custom API rate limits
Data and security
Imports from CSVs
Imports from Datawarehouses
Limited
Secure data storage
SOC2 Type 2, Privacy Shield, and GDPR/CCPA certifications
SAML and SSO support
SCIM support
Custom redactions and retention policies
Custom user roles and permissions
Data residency (including EU hosting)
Customer support
Ask AI
Persona Academy
General onboarding and account support
Self-guided
Integration support
Self-guided
Dedicated customer success manager
Custom Development
Frequently asked questions
Can we perform a bulk data test of test IDs?
Yes, Persona can work with your team to evaluate the efficacy of our product. Please reach out to discuss data test planning.
Will I be charged if a customer starts verification but drops off?
Some competitors charge per use and this is mainly because they have fixed costs from overseas manual reviewers. We believe that not only is this a glaring privacy concern, but this is unbelievably unfair for customers (why should you have to pay for services that have no outcome?). Our contracts are pay per successful verifications to make sure our incentives are aligned. This means that if a user drops off due to user error (blurry images, low-quality camera) you will not be charged and you have the added benefit that there were no actual humans involved to introduce insider fraud.
Can I resell Persona on my platform or as part of my services?
Reselling Persona products and services as part of the Startup Program or the above plans is prohibited and can present a bad experience for your clients and customers. If interested in reselling services, you’ll need to join our Reseller Partner Program and get on one of our reseller plan offerings. To learn more, reach out to our partnerships team with details about your business and potential use cases for your customers.