Plans to meet any business challenge

Simple and scalable pricing models that fit your needs. Flexibility built for organizations of any industry, use case, and size.

Self-guided plan

Essential

Get started quickly with Persona’s most popular products & services

Starting at $250/month
Information about persona's essential plan
Designed to help you get started, the Essential plan includes 500 free services per month (services in excess of 500 will be charged $1.50). Volume-discounted and custom pricing available on other plans, contact us to learn more.

What you get

  • Access to templated and pre-configured industry-standard identity services
  • Platform features to automate business logic and streamline team productivity
  • Self-guided integration and onboarding experience with product support via email
  • Hosting on secure, enterprise-grade SOC 2 Type 2 infrastructure
Recommended plan

Growth

Scale your identity operations with Persona’s fully configurable platform

Everything in Essential, Plus

  • Full suite of verification checks and fraud tools including KYB services
  • Access to Graph,  3rd-party Marketplace Apps, and other advanced products
  • Guided implementation and configuration experience with success team
  • Advanced security configuration (redaction, permissions, SAML/SSO)
Tailored plan

Enterprise

Fully tailored solutions for all of your identity needs

Everything in Growth, Plus

  • Partner with us to build fully bespoke identity programs for KYC/AML & more
  • Custom multi-organization partitioning, access controls, and support
  • Early access to new and cutting-edge products and services
  • Get more with custom multi-product pricing structures
Work at a startup or small business? 🌱
Eligible SMBs, venture-backed startups, and developers can apply to the Persona Startup Program. At Persona, we love startups and believe in supporting small businesses. The one year program includes a monthly allotment of free services (limited to a select set of our most trusted products and services), an invitation to the Personally community, and cohort-specific programming focused on company building.
Learn more
Trusted by startups & the world’s largest companies
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Plan comparison

Essential

Get started with essential plan

Growth

Contact our sales team to get started with growth

Enterprise

Contact our sales team to get started with enterprise
Volume-based pricing
Services available by plan
Verification types

Government ID

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Selfie

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Document

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Phone carrier verification

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Phone number verification

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Email verification

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DMV (AAMVA)

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Database (US)

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Database (non-US)

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Social Security Administration (eCBSV)

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Tax Identification Number (TIN)

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Mobile Drivers License (MDL)

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Advanced verification services

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Report types

Watchlists and Sanctions

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Adverse media

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Email risk

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Phone risk

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Social media

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Crypto Wallet Watchlist and Sanctions

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Business lookup

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Business Watchlist and Sanctions

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Business adverse media

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Business social media

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Advanced enrichments

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Marketplace

Authorization apps (like Auth0)

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Productivity apps (like Salesforce, Hubspot)

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Data apps (like Clearbit, MX)

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Bring your own 3rd party  app

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Feature-based pricing
Product features available by plan
Dynamic Flow TEMPLATE CUSTOMIZATIONS

End-user flows  (Templates)

5
Unlimited
Unlimited

Configurable themes

1
Unlimited
Unlimited

Configurable flow and logic

Limited
Unlimited
Unlimited

Custom field collection

Limited
Full access
Full access

Behavior signals (risk, fraud)

View only
Full access
Full access

Custom brand assets

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Auto-translation of custom copy

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Conversion rate analytics

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Verification template Customizations

Configurable Verification checks

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Custom number of Verification attempts

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File upload and live capture settings

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Country and ID type configurations

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Configurable Database checks

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Custom Document extraction fields

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Custom pass and fail rate dashboards

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Report Template Customizations

Standard match logic

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Recurring and ongoing Report runs

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Tiered severity configurations

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3rd party enrichments

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Feature-based pricing
Platform features available by plan
Workflow features

Event-based triggers

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Configurable flow and logic

Limited
Unlimited
Unlimited

Wait and timeout configurations

Limited
Unlimited
Unlimited

API-based and scheduled triggers

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Email, SMS, and 3rd party communication

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Loop, iterative, and recursive logic

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Custom code

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Bespoke business process automations

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CASE features

Case templates

3
Unlimited
Unlimited

Assignment policies and SLAs

1
Unlimited
Unlimited

Case statuses

Limited
Unlimited
Unlimited

Case layout modules

Fixed view & Data display only
Dynamic views & Insights
Dynamic views & Insights

Comments (w/ tagging)

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Email & customer communication

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Custom resolution dashboards

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SAR filing features

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Graph features

Node-based visualization of fraud rings

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Linked accounts with custom fraud signals

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Reusable queries for monitoring

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Actions to hinder bad actors

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Import and visualize existing data

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Manage and re-verify from one view

Accounts

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Lists

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Face Lists

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Multi-organization partitioning

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Data and security

Secure data storage

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SOC2 Type 2, Privacy Shield, and GDPR/CCPA certifications

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Custom redactions and retention policies

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SAML and SSO support

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Custom user roles and permissions

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Customer support

General onboarding and account support

Self-guided
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Integration and onboarding support

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Dedicated customer success manager

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Custom Development

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FAQs

Can we perform a bulk data test of test IDs?

Yes, Persona can work with your team to evaluate the efficacy of our product. Please reach out to discuss data test planning.

Will I be charged if a customer starts verification but drops off?

Some competitors charge per use and this is mainly because they have fixed costs from overseas manual reviewers. We believe that not only is this a glaring privacy concern, but this is unbelievably unfair for customers (why should you have to pay for services that have no outcome?). Our contracts are pay per successful verifications to make sure our incentives are aligned. This means that if a user drops off due to user error (blurry images, low-quality camera) you will not be charged and you have the added benefit that there were no actual humans involved to introduce insider fraud.

Ready to get started?

Get in touch or start exploring Persona today.