We're building a more human internet

At Persona, we’re humanizing online identity by helping companies verify that their users are who they say they are.

Our values

At Persona, we strive to foster an environment where each Personerd feels empowered to bring their unique self to work and achieve their full potential. We're united by our desire to continue improving and use these values as our guiding principles.

People first

When making decisions, we consider people first. The impact for our customers, their customers, and our people is paramount. We will not make decisions that are good for the business but not good for people.

Pursue relentlessly high standards

We hold ourselves to a high bar today — and an even higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar, which benefits our customers, company, and ourselves.

Lead by serving

We believe that leadership requires listening, trust, respect, empowerment, humility, and a commitment to helping others. We lead by supporting and teaching each other, and backing up our words with actions.

Work in public

We encourage collaboration and transparency, sharing early and often to push our work forward. We create a space where it’s ok to ask questions, share unfinished thoughts, and show unpolished demos instead of waiting for a perfect spec.

Start small, think big

We are constantly building toward our vision, understanding that it takes time and we may make mistakes along the way. Starting small allows us to provide value while learning lessons, never forgetting the direction and goals we aim to accomplish.

Speed is not a tradeoff

Speed is important, but so is quality. We strive to find ways to optimize and increase both. Going fast does not imply that our quality will suffer; it means that we focus on being more efficient while continuing to operate at a high level.