We're building a more human internet
At Persona, we’re humanizing online identity by helping companies verify that their users are who they say they are.
At Persona, we strive to foster an environment where each Personerd feels empowered to bring their unique self to work and achieve their full potential. We're united by our desire to continue improving and use these values as our guiding principles.
When making decisions, we consider people first. The impact for our customers, their customers, and our people is paramount. We will not make decisions that are good for the business but not good for people.
Pursue relentlessly high standards
We hold ourselves to a high bar today — and an even higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar, which benefits our customers, company, and ourselves.
Lead by serving
We believe that leadership requires listening, trust, respect, empowerment, humility, and a commitment to helping others. We lead by supporting and teaching each other, and backing up our words with actions.
Work in public
We encourage collaboration and transparency, sharing early and often to push our work forward. We create a space where it’s ok to ask questions, share unfinished thoughts, and show unpolished demos instead of waiting for a perfect spec.
Start small, think big
We are constantly building toward our vision, understanding that it takes time and we may make mistakes along the way. Starting small allows us to provide value while learning lessons, never forgetting the direction and goals we aim to accomplish.
Speed is not a tradeoff
Speed is important, but so is quality. We strive to find ways to optimize and increase both. Going fast does not imply that our quality will suffer; it means that we focus on being more efficient while continuing to operate at a high level.
Our team is all about inclusivity and diversity. Learn more about the people behind Persona and what they've been working on.
My not-so-typical intern project at Persona
How my intern project became one of our customers' most effective means of deterring fraud.
The unconventional way we built an award-winning team
Our approach to finding great talent isn’t for everyone, but we’re incredibly proud of the team we’ve built and look forward to this next chapter of growth.
On remote onboarding during Covid and a scavenger hunt that helped me find peace
One Personerd shares her experience with remote onboarding and a very special team-building event.
Persona is grateful to be backed by industry-leading investors and advisors.