Learn More About Persona's Mission, Team, and Investors

We're building a more human internet

At Persona, we’re humanizing online identity by helping companies verify that their users are who they say they are.

Our values

At Persona, we're united by our desire to continue improving and use these values as our guiding principles.

People first

We will not make decisions that are good for the business but are not good for people — whether those people are our customers, their customers, or our team.

Pursue relentlessly high standards

We hold ourselves to a high bar today — and an even higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar.

Lead by serving

Leadership requires listening, respect, humility, and a commitment to helping others. We lead by supporting and teaching each other, and backing up our words with actions.

Work in public

We share early and often to push our work forward, creating a space where it’s ok to ask questions and show unpolished demos instead of waiting for a perfect spec.

Start small, think big

Starting small allows us to provide value while learning lessons without losing sight of our vision.

Speed is not a tradeoff

Going fast doesn’t mean our quality has to suffer. Instead, we focus on being efficient while continuing to operate at a high level.

No Zoom touch-ups needed here :)

Our culture

Our team is all about inclusivity and diversity. Learn more about the people behind Persona and what they've been working on.

Sales spotlight: Liv's journey to Account Executive at Persona

Liv shares her journey to becoming an Account Executive and offers insights for those aspiring to follow a similar path.

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From campus to career: Persona’s Business Leadership Program

Get an inside look at Persona's Business Leadership Program through stories and insights from the program’s first two associates: Kat and Asher.

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Womxn in Tech event recap: Elevate and Empower

Read reflections from Persona’s first Womxn in Tech event, Elevate and Empower, featuring speakers from Google, OpenAI, and Persona.

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In the press

We're so excited about the work we're doing and grateful that others are, too.

Founders Fund values identity startup Persona at $1.5 billion

This startup aims to be the PayPal of online ID verification in the oversharing economy

Persona raises $17.5 million to verify identities without humans in the loop

Persona lands $50M for identity verification after seeing 10x YoY revenue growth

You can’t stop generative AI fraud—but you can keep the criminals guessing

Availability

Our backup and replication program ensures data availability across primary and secondary systems. The Disaster Recovery program ensures that services remain available or are recoverable in case of disaster.

Secure development

We implement coding best practices focused on the OWASP Top Ten. Development, testing, and production environments are separated. All code changes are peer reviewed and tested prior to deployment into production.

Continuous vulnerability scanning

We maintain a comprehensive vulnerability management program which includes regular scanning, identification, and remediation of security vulnerabilities on infrastructure, endpoints, networks, and applications.

Data encryption

All web traffic through Persona is encrypted via HTTPS and TLS 1.2. Data in the database is encrypted using AES-256 encryption. Decryption keys are stored on separate hosts and rotated on a regular basis.