About us

We're building a more human internet

At Persona, we’re humanizing online identity by helping companies verify that their users are who they say they are.

Our values

At Persona, we're united by our desire to continue improving and use these values as our guiding principles.

People first

We will not make decisions that are good for the business but are not good for people — whether those people are our customers, their customers, or our team.

Pursue relentlessly high standards

We hold ourselves to a high bar today — and an even higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar.

Lead by serving

Leadership requires listening, respect, humility, and a commitment to helping others. We lead by supporting and teaching each other, and backing up our words with actions.

Work in public

We share early and often to push our work forward, creating a space where it’s ok to ask questions and show unpolished demos instead of waiting for a perfect spec.

Start small, think big

Starting small allows us to provide value while learning lessons without losing sight of our vision.

Speed is not a tradeoff

Going fast doesn’t mean our quality has to suffer. Instead, we focus on being efficient while continuing to operate at a high level.
No Zoom touch-ups needed here :)

Our culture

Our team is all about inclusivity and diversity. Learn more about the people behind Persona and what they've been working on.

Let's get Personal: Meet Poornima

Let's get Personal: Meet Poornima

Learn more about Poornima, a customer success manager who is passionate about our #pets Slack channel and critiquing Architectural Digest home tours.

Let's get Personal: Meet Lauren

Let's get Personal: Meet Lauren

Learn more about Lauren, our events and brand lead who enjoys skiing, watching Formula 1 races, and collecting disco balls.

People first: An inside look into Persona’s culture

People first: An inside look into Persona’s culture

See why our team makes Persona a great place to work.

In the press

We're so excited about the work we're doing and grateful that others are, too.


Our backup and replication program ensures data availability across primary and secondary systems. The Disaster Recovery program ensures that services remain available or are recoverable in case of disaster.

Secure development

We implement coding best practices focused on the OWASP Top Ten. Development, testing, and production environments are separated. All code changes are peer reviewed and tested prior to deployment into production.

Continuous vulnerability scanning

We maintain a comprehensive vulnerability management program which includes regular scanning, identification, and remediation of security vulnerabilities on infrastructure, endpoints, networks, and applications.

Data encryption

All web traffic through Persona is encrypted via HTTPS and TLS 1.2. Data in the database is encrypted using AES-256 encryption. Decryption keys are stored on separate hosts and rotated on a regular basis.

Policies & training

A comprehensive set of security policies and trainings are made available and shared with all personnel with access to Persona systems.

Third party audits

In addition to our extensive internal scanning and testing program, we employ third-party security experts to perform penetration tests.

Logical access

Access to production systems is restricted to necessary personnel, is audited and monitored, and is secured with multi-factor authentication.

Internal controls

All employees undergo background checks and are subject to ongoing background checks throughout their employment.

Our investors

Persona is grateful to be backed by industry-leading investors and advisors.

Interested in joining our team?

Check out our open positions and learn more about life as a Personerd, including benefits and perks.