Automate your identity processes
Build workflows as simple or as complex as you need them to be. With Persona, you have the flexibility to define and accelerate your decision-making for any user, for any use case.
Initiate automated workflows with API triggers or upon most Persona events such as verification completion or case creation.
Collect or enrich verifications with additional data inside and outside Persona, from watchlist reports to risk vendors you already work with.
Segment your users just the way you want by creating simple if/then/else paths or complex branching logic.
Kick off followup actions inside and outside Persona. Open a case, resolve a support ticket, or pass information into your internal systems with custom integrations.
No-code when you don’t need it. Yes-code when you do. Get started quickly using our drag-and-drop UI to build workflows without a single line of code.
Make better decisions, faster
Define and understand how user identity is processed. Customize decision flows to fit your processes, streamline operations with flexible rule sets and repeatable actions, and surface priority cases for further investigation or followup.