Companies implementing age assurance often begin designing with compliance requirements in mind, but quickly face another question: How can we make this a positive experience for our customers? Persona and Vys bring experience from both sides of that work. Persona has implemented age assurance for companies serving hundreds of millions of users each day. Vys founder, Vaishnavi, has worked on online safety at Meta and Twitter and currently advises platforms that continue to shape product and policy approaches for young users.

In this session, we’ll cover:

• Where age assurance belongs: How to decide which features or experiences actually need an age check, rather than applying one everywhere.

• How age information can shape the product: Tailor access, defaults, content, and experiences to users’ ages rather than treating verification as a standalone compliance step.

• How to prepare users for the change: Communicate ahead of the launch, explain why a check is being requested and how user data will be handled, and provide clear alternatives, support, and next steps if something goes wrong.

The session is designed to help compliance teams communicate the product implications of age assurance, and help product teams make implementation decisions that meet requirements without creating unnecessary friction.