A global adult entertainment brand safely onboarded more users across the globe with Persona's fast, accurate identity verification solution

A global adult entertainment brand set out to build a premium platform where top creators could connect directly with their fans and grow their own content businesses. To make it work, the company needed a way to verify that every creator on the platform was both who they said they were and old enough to be there.

Problem: The company needed to verify creators to comply with regulations and create a safe environment

The adult entertainment brand needed to verify each content creator who wanted to join its creator paywall platform to ensure a safe, 18+ environment. It also knew that in addition to being important for compliance reasons, identity verification was also a huge part of building a trusted platform. “It’s supremely important that we create a really safe environment for creators and users alike,” its CPO said. “IDV helps us ensure there are no underage or fraudulent creators on our platform.”

Solution: Persona provided customizable and easy-to-use automated identity verification so the company could onboard creators faster

While the brand worked with another vendor before Persona, it wanted a solution that would help it verify and onboard more creators around the world. After evaluating Persona’s configurable identity infrastructure, it partnered with Persona for the following reasons:

Age verification

First and foremost, the platform needed a fast and reliable way to enforce its age requirements for prospective creators.

While Persona offers a number of verification methods, the company settled on government ID and selfie verification. “Persona not only helps us verify that everyone has a legitimate ID proving they are at least 18, but also that they’re actually the person behind the content.”

Customization

The company also wanted the ability to customize creators’ verification experience — from what verifications they’d be subject to, to how long they’d have to complete the process.

But the brand didn’t just want to customize what creators would experience. It also wanted full control over the behind-the-scenes process. “One of the main things I was looking for was the ability to customize the back end,” its CPO said. “What was really appealing to me was Persona’s automation workflows.”

At Persona, we know identity isn’t one-size-fits-all. That’s why we give businesses configurable building blocks they can use to design the ideal identity processes for their specific business, customers, use cases, and touchpoints across the identity life cycle — and quickly adapt to whatever comes their way.

User experience

While identity verification is a standard requirement, it can add friction that conflicts with product teams’ conversion goals. “Our goal is to bring on a fast-growing base of curated creators onto the platform while prioritizing safety,” the CPO said.

Persona’s mission is to humanize online identity, so we try to make the verification process as painless as possible by offering easy device hand-off, live guidance, auto-capture, and more. The company noticed and appreciated the difference. “Creators generally find identity verification through Persona to be quick and seamless. Everything’s been really positive.”

Results: The brand gained new growth opportunities with Persona’s automated global verifications

With Persona handling the verification front, the company had more time to focus on growing its platform. “We trust Persona to make sure creators are of age and real people before they can open an account. This allows us to focus our efforts on curating and attracting the best creators.”

Its CPO shared that Persona opened up two opportunities. “Now, we can effectively scale onboarding because Persona helps us automate the verification process. Additionally, Persona has global coverage, so there’s no reason to restrict where we bring creators on from.”

The company had a sense of security, knowing it could rely on its identity partner. “Persona offers reliable identity verification that you know you can just trust and not have to worry about. Having a trusted partner like Persona has helped us become more efficient.”

‍