Persona + TechCrunch
Trusted by startups & the world’s largest companies
Dynamic flow How it works
Build branded flows
Create branded user experiences with our visual editor and silently collect passive risk signals as they move through the flow.
Dynamically adjust friction based on risk signals
Verify and welcome good users instantly. Collect more information with additional verifications to make informed decisions in higher-risk scenarios.
Improve decision-making
Enrich user profiles in real time with Persona risk signals and trusted third-party sources to get all the data you need to make decisions.
Fine-tune your flows
Optimize flow logic using data-backed insights that help you block fraud while ensuring a smooth experience for good users.
Welcome new users with a fully branded flow that’s conversion-optimized and tough on fraud.
Verify users in real time by automatically collecting and validating government IDs.
Collect any necessary documents, such as business documents and tax records, within your collection flows.
Reverify users during sensitive moments of their life cycle, such as during payouts, and reduce friction by prefilling flows and matching selfies to previously collected selfies.
Automatically create accounts in your internal systems if a user has been approved.
Welcome new users with a fully branded flow that’s conversion-optimized and tough on fraud.
Verify users in real time by automatically collecting and validating government IDs.
Collect any necessary documents, such as business documents and tax records, within your collection flows.
Reverify users during sensitive moments of their life cycle, such as during payouts, and reduce friction by prefilling flows and matching selfies to previously collected selfies.
Automatically create accounts in your internal systems if a user has been approved.
“We can now seamlessly run step-up verifications for our customers who would otherwise fail KYC verification, increasing conversion and reducing drop-off from legitimate customers.”
With Persona Marketplace, you can integrate signals from top data platforms into your risk analysis processes to make better decisions and streamline operations.