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Special offer for Lenny's listeners

Eligible startups get limited access to Persona with 500 free services* per month for one full year.
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* Program eligibility: All applications to the program are evaluated on intended use of Persona products and businesses must be a startup with less than $5M in funding raised, an independently owned and operated small business, and/or a business with less than 50 employees.

Collect (and verify) anything from anyone

Let more good users in while deterring potential fraudsters by dynamically stepping up or down friction based on user risk signals. Control everything from the forms of acceptable IDs and verifications ran to the branding of your flow to when you verify users.

Create custom flows without custom code

Customize your entire flow with the visual no-code editor — from the branding and copy of each screen to the decision logic that powers the user experience.

Deter fraud without hurting conversion

Convert good users faster by dynamically adjusting friction based on real-time risk signals during the collection flow.

Configurable building blocks for endless use cases

KYC/AML

Verify individuals with government ID verifications and selfie liveness checks, then screen them against key AML reports.

Address verification

Verify documents like utility bills or insurance documentation to verify individuals’ submitted addresses.

ID verification

Extract and verify government IDs, such as passports and driver’s licenses, with configurable and automated checks across 200+ countries and territories.

SSN verification

Compare individuals’ names, SSNs, and addresses against Social Security Administration records to verify more users.

Know Your Business (KYB)

Verify businesses and the individuals behind them (UBOs) to meet compliance standards.

And more

Don’t see your use case listed here? Chat with us to see what else you can build with Persona.

Looking for more customizability or verification types?

Our Growth and Enterprise solutions provide you with:

Access to templated and pre-configured industry-standard identity services
Hands-on guidance and support to help implement and configure your identity flows with ease
Full suite of verification checks and fraud tools, including KYB services
Perform end-to-end implementation testing with real data in our Production environment
Platform features to automate business logic and streamline team productivity
Access to Graph, 3rd-party integrations, and other advanced products
Hosting on secure, enterprise-grade SOC 2 Type 2 infrastructure
Advanced security configuration (redaction, permissions, SAML/SSO)
… And more

Once we defined our requirements for the Brex Cash onboarding flow, we evaluated a number of different providers. Persona was the right choice for us because of their geographical coverage, focus on user experience, and the team’s willingness to closely partner with us to build the right integrations for our needs.

Thomas P.

Director of Product, Brex