Ranked 1st across all Use Cases

Persona ranked first out of 11 vendors in the 2024 Gartner Critical Capabilities, and highest for Ability to Execute in the 2024 Magic Quadrant™
Reports

Persona is positioned highest out of 11 vendors for Ability to Execute in the 2024 Gartner® Magic Quadrant™ for Identity Verification

See why we are recognized in the Magic Quadrant — and why we ranked 1st across all four evaluated Use Cases in the Critical Capabilities report.

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Powering secure identity verification for startups And the world’s largest companies

Ranked 1st across all Use Cases

Persona has been ranked 1st out of 11 vendors by Gartner® across all four Use Cases — Know Your Customer (KYC), Fraud Detection, Account Recovery, and Sensitive or Regulated — in the 2024 Critical Capabilities for Identity Verification report.

We believe this reflects the comprehensiveness of Persona’s identity platform, as well as our market-leading building blocks approach. Together, these capabilities give companies the power to create identity experiences customized to their unique needs — and to stay adaptable as regulations, fraud, and business goals evolve.

Fraud Detection
KYC
Account Recovery
Sensitive or Regulated

We were also positioned highest for Ability to Execute in the inaugural 2024 Magic Quadrant™ for Identity Verification, where we were named a Challenger.

Download both reports

Magic Quadrants position vendors in a market, while Critical Capabilities provides a deeper dive into the providers’ product and service offerings. We believe companies looking for a solution for their specific needs are best served by reading both reports.
Download both reports to:
  • See why we scored highest across all Use Cases evaluated in the Critical Capabilities report, including Risk and Fraud Controls.
  • Learn how different vendors compare across the Use Cases relevant to you.
  • Understand how to evaluate IDV vendors for your business.

Scale securely with the most adaptable identity platform on the market

Persona’s unified identity platform gives companies of all sizes the building blocks they need to fight fraud, meet regulatory requirements, and build trust.

A holistic, multi-layered approach to fraud prevention
Fight and adapt to sophisticated fraud, such as injection attacks, with granular fraud and risk controls that prioritize configurability and explainability. Plus, surface risky connections between accounts and stop scaled attacks with link analysis.
Extensive library of verification types and signals
Collect and analyze a wide array of passive, active, and behavioral signals — along with third-party data sources — to better assess user risk and build tailored verification flows that balance risk and conversion.
Flexible orchestration layer
Define custom rules and automate all your identity processes within Persona. Connect fragmented data, follow up with users, update systems of records, and more — all without heavy engineering or operational resources.
Secure PII management
Securely store PII with Persona. Persona gives you full control over redaction policies, access controls, and how you use the data to support and reverify users across their customer journey.

Gartner Peer InsightsTM

Persona Reviews in Identity Verification

In addition to all of the standard trappings of a SaaS platform, the customizability and insights provided by the solution make it stand head and shoulders above even incredibly large players in the space such as Clear. In my opinion it is hands down the superior product by a very, very large margin.
Chief Technology Officer
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Whilst the other vendors tried to squeeze our problem into their product offering, Persona took our problem and helped us build a solution that was for us without feeling like we had to settle for a solution that was already in the market.
Manager, Risk & Policy
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The product includes state-of-the-art identity verification and abuse mitigation mechanisms that are in line with and even ahead of industry standards.
Product Risk Manager
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