Privacy Policy

Last Updated: March 31, 2026

Persona Identities, Inc. (“Persona”, “we”, “us”) provides identity verification services. This Privacy Policy describes how we collect, use, and disclose personal data when you verify your identity through Persona on behalf of LinkedIn (the “Services”).

In connection with the Services, Persona will ask you to submit a photo of your government issued identity document, together with a selfie to, verify the authenticity of the identity document, confirm that you are the individual pictured in the identity document and prevent fraud. Persona may also request additional information to corroborate identity details via our network of third-party data partners. The Services will generate a verification result for LinkedIn, but it is LinkedIn that ultimately decides how it uses the verification result provided to it. If you have any questions about the outcome of a verification check relating to you or your identity document, please contact LinkedIn. 

This Privacy Policy does not apply to LinkedIn’s use of your personal data or its privacy practices, and we encourage you to read LinkedIn’s privacy disclosures here. 

Personal Data We Collect and Process

• Information you provide directly:

  • Name. 

  • Contact Information, including email address, postal address, and phone number.

  • Demographic Data, including sex, nationality, birthdate and age.

  • Uploaded Content, including a photo or video of you (i.e. selfie) and a photo or video of your government issued identity document (such as driver’s license or passport), together with any personal data contained on the face of the document and within the NFC chip that corresponds to the information on the face of the document (if your identity document is NFC compatible). Your fingerprints are not collected.

  • Government Identifiers, such as National ID numbers. 

  • Biometric Information, which we use for the purpose of uniquely identifying an individual. 

• Information we collect indirectly: 

  • Identifiers and Device Information: Internet Protocol (IP) address and information about your device, including device identifiers (such as MAC address); device type; and your device’s operating system, browser, and other software including type, version, language, settings, and configuration. 

  • Geolocation Data: Depending on your device and app settings, we collect geolocation data when you use the Service. We do not collect precise geolocation data. We infer your general geographic location (such as city, state, and country) based on your IP address.

  • Usage Data: We log your activity during the verification process, including how long it takes to complete the verification, access times, from which IP address, and other details about your use of and actions such as copy and paste detection. 

  • Account Identifiers: We may receive unique reference numbers from our customers, and provide unique reference numbers to our customers, to enable each of us to identify you in our systems ("Account Identifiers").

  • Additional Identity Data: We may verify personal data about you with our network of trusted third-party data sources, including the following: publicly available sources (such as open government databases), government and national ID registries, credit bureaus (identity information only), utility companies, mobile network providers and postal address databases. The types of this “Additional Identity Data” we obtain from these sources will vary depending on the verification checks available in the particular country. The purpose of the verification is never identified and your information is not sold to these third-party data sources. We also use service providers to determine your device’s location based on its IP address and to generate device identifiers.

We also use non-advertising cookies and similar technologies to operate our online Services and to help collect data, including usage data, identifiers, and device information. For more information about what cookies and similar technologies we use and how we use them, see our Cookie Policy.

Facial Scans and Biometric Information 

This section describes how Persona treats scans of facial geometry extracted from the uploaded images of your identity documents and your selfie. Biometric information is generally understood to be unique physical characteristics such as your face geometry through which you can be identified or recognized. We will only process biometric information for the purpose of uniquely identifying you where we have your consent to do so. 

Persona, in providing the Service:

• compares the data from a scan of facial geometry extracted from the government identification document that you upload to the data from a scan of facial geometry extracted from the photo of your face that you upload (“Scan Data”), in order to perform the requested verification (“Verification”); and

• may also use your information, including Scan Data, to detect and prevent fraud (“Fraud Prevention”).

The uploaded images and Scan Data are collected and used directly by Persona. Persona deletes Scan Data immediately after processing, while other data (selfie, ID) is retained for up to 30 days. If you are locked out of your LinkedIn account and go through the account recovery process and reverify, Persona deletes Scan Data within six months of your last interaction with Persona for Fraud Prevention purposes. 

Where Persona does store uploaded images and Scan Data, it does so in an encrypted format. Persona’s subprocessors, such as Google Cloud and Amazon Web Services, may process the Scan Data to provide their services, including to provide some or all of the analysis, to store the data, and to service the systems on which such data is stored. 

Notice for Illinois Residents:

Persona uses the reasonable standards of care within its industry to store, transmit, and protect from disclosure Scan Data in a manner that is the same as or more protective than the manner in which it stores, transmits, and protects other confidential and sensitive information. Persona will not sell, lease or trade data from scans of facial geometry extracted from the photos of your face that you upload. Other than as set forth herein, Persona will not disclose, redisclose, or otherwise disseminate data from scans of facial geometry extracted from the photos of your face that you upload unless doing so: 

• Completes a transaction requested and authorized by you or your legally authorized representative; 

• Is required by state or federal law, or municipal ordinance; 

• Is required pursuant to a warrant or subpoena issued by a court of competent jurisdiction; or 

• Is expressly consented to by you.

How We Use Personal Data and Our Legal Basis for Processing

How We Disclose Personal Data

Where we have your consent to do so, we will disclose the following personal data to LinkedIn:

• Account Identifiers (i.e., reference numbers that enable each of us to identify you in our systems)

• Your full name (first, middle and last);

• Identity document type and issuing authority; and

• Verification pass/fail result.

• If you are using the Service to recover access to your LinkedIn account, the following additional information will be sent to allow LinkedIn to determine whether to confirm verification of your identity:

  • Address (city, state, country);

  • Birth year;

  • Censored image of identity document with removed personal data except name and portrait; and

  • Results of the verifications performed by Persona.

We may also disclose your personal data to the below parties: 

• Service providers working on our behalf for the purposes described in this Privacy Policy. For example, our data storage and hosting provider, and companies we've hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal data to provide those functions.

• Subsidiaries, only where access is needed to provide our services and operate our business.

• Corporate transactions, only where required as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or a transfer, divestiture, or sale of all or a portion of our business or assets.

• Legal enforcement, only where necessary to comply with applicable law.

• Security, safety, and protecting rights. We will disclose personal data if we believe it is necessary to:

  • protect our customers and others, for example to prevent spam or attempts to commit fraud, or to help prevent the loss of life or serious injury of anyone;

  • operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks; or

  • protect the rights or property of ourselves or others, including enforcing our agreements, terms and policies.

We make these disclosures for purposes of providing and delivering the Services to you; promoting security of the Services and detecting fraudulent acts; and providing customer support.

Data Retention 

All personal data is deleted after 30 days, except in cases where users need to recover access to their LinkedIn account, in which case all personal data is deleted after 6 months. 

Your Rights and Choices 

We provide a variety of ways for you to control the personal data we hold about you, including choices about how we use that data. In some jurisdictions, these controls and choices may be enforceable as rights under applicable law. We respond to all requests we receive from individuals in accordance with applicable laws.

Depending on where you are located and subject to applicable privacy laws, you may have the following privacy rights: 

• To access, correct, update or request deletion of your personal data.

• To object to processing of your personal data, ask us to restrict processing of your personal data or request portability of your personal data (i.e., your data to be transferred in a readable and standardised format).

• If we have collected and processed your personal data with your consent, then you can withdraw consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal data conducted in reliance on lawful processing grounds other than consent. 

• We do not “sell”, “share” or otherwise process for targeted advertising the personal data of individuals subject to this Privacy Policy.

• We do not engage in profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. 

• For residents of Oregon, you may also have the right to request from us a list of specific third parties to whom we have disclosed your personal data. 

• For residents of France, you can send us specific instructions regarding the use of personal data after your death. 

You also have the right to lodge a complaint with your local supervisory authority, but we encourage you to first contact us with any questions or concerns. For more information, please contact your local supervisory authority. If you are a UK resident, you may lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/. 

If we decline to take action on a request, you may have the right to appeal our decision. In these cases, we will notify you providing our reasons for denying the request and instructions for how you can appeal the decision in accordance with applicable law. 

To exercise any of your privacy rights, please feel free to use this form or contact us at [email protected]. When contacting us, please do not send us any personal data beyond what is required for us to communicate with you, such as copies of your government ID.   

For information about how you can control cookies and other similar tracking technologies please see our Cookie Policy.

Processing Locations and Data Transfers 

Persona is headquartered in the United States, with offices in San Francisco and New York City as well as employees globally. 

The personal data we collect may be stored and processed in your country or region, or in any other country where we or our affiliates, subsidiaries, service providers or third-party data partners process data. This means that we may process your personal data in and transfer your personal data to countries outside of the country in which you are based. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective). We take steps designed to ensure that personal data is processed and protected as described in this policy and in accordance with applicable law wherever the data is located.

Currently, we primarily use data centers in the United States and Germany to host your personal data. The storage location(s) are chosen to operate efficiently and improve performance. 

We transfer personal data from the European Economic Area (EEA), United Kingdom (UK), and Switzerland to other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. When we do so, we use legal mechanisms, including the EU-U.S. Data Privacy Framework and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework, the European Commission’s Standard Contractual Clauses (and similar measures in the UK and Switzerland) or other available transfer mechanisms, to help ensure your rights and protections.

Compliance with Data Privacy Framework Principles

Persona complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.  Persona has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF.  Persona has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF.  If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern.  To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/

We are subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission. If third-party agents process personal data on our behalf in a manner inconsistent with the Data Privacy Framework Principles, we remain liable unless we prove we are not responsible for the event giving rise to any damages. If you have a question or complaint related to our compliance with the Data Privacy Framework Principles, please contact us as described in the Contact Us section below.

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Persona commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF to JAMS, an alternative dispute resolution provider based in the United States.  If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://www.jamsadr.com/dpf-dispute-resolution for more information or to file a complaint.  The services of JAMS are provided at no cost to you.

Finally, under limited circumstances and after other available dispute resolution mechanisms have been exhausted, binding arbitration is available to address certain residual complaints under the EU-U.S. Data Privacy Framework Principles, Swiss-U.S. DPF Principles, and the UK-Extension Framework not resolved by other means.

Security 

We take reasonable and appropriate technical and organizational measures to protect personal data that we collect and process about you. The measures are designed to provide a level of security appropriate to the risk of processing your personal data. 

Automated Decision Making

Automated decision making means that a significant decision concerning you is made automatically based on a computer determination (using software algorithms), without human review. Persona itself does not undertake automated decision making. The Service will generate a verification result for some customers, but it is the customers that ultimately decides how they use the verification results provided to them (for example, whether to confirm your identity verification on your applicable profile). If you have any questions about the outcome of a verification check relating to you or your identity document, please contact the appropriate customer.

Changes to this Privacy Policy 

We will update this Privacy Policy when necessary to reflect changes in our services, how we use personal data, or the applicable law. When we post changes to the Privacy Policy, we will revise the “Last Updated” date at the top of the Privacy Policy. If we make material changes to the Privacy Policy, we will provide additional notice regarding such changes if required by law.

Contact Us 

If you have a privacy concern, complaint, or a question for Persona, please feel free to use this form or contact us at [email protected].

Our postal address is Persona Identities, Inc., 981 Mission Street #95, San Francisco, CA 94103, United States.

Our data protection representative for the European Economic Area and Switzerland is Darina Byrne, 88 Harcourt Street, Dublin 2, DUBLIN, Ireland, D02 DK18. To make an inquiry to Darina Byrne, please contact [email protected].

Our data protection representative for the UK is: S. Alec Lawton, Graigwen, Plasycoed road, Pontypool Torfaen, NP4 6QH, UK. To make an inquiry to S. Alec Lawton, please contact [email protected]. 

To contact our data protection office (DPO) please feel free to contact them at [email protected]

Supplemental Notice for Australian Residents 

Persona will comply with the Privacy Act 1988(Cth) including the Australian Privacy Principles. If you wish to complain to the OAIC about how Persona has handled your personal information, you should first complain to us in writing. You may contact Persona with questions at [email protected], or submit a complaint about any privacy issues through this webform. If we receive a complaint from you about how Persona has handled your personal information, we will acknowledge receipt of your complaint, investigate it in a timely manner, and determine what (if any) action should be taken to resolve the complaint. If we decide that a complaint should be investigated further, the complaint will usually be handled by our privacy and compliance team. We will take reasonable steps to address any substantiated issues and notify you of the outcome of our investigation. We will assess and handle complaints in accordance with our internal complaint handling policy. 

If you believe that we have failed to resolve the privacy complaint satisfactorily, you have the option of contacting the Office of the Australian Information Commissioner (OIAC). Contact details of the OIAC may be found here.

Supplemental Notice for UK Residents

Fraud Prevention and Identity Verification. The personal data we have collected from you will be shared with fraud prevention agencies who will use it to prevent fraud and money-laundering and to verify your identity. If fraud is detected, you could be refused certain services, finance or employment. Further details of how your information will be used by us and these fraud prevention agencies, and your data protection rights, can be found at www.cifas.org.uk/fpn.

Supplemental Notice for California Residents 

If you are a California resident, please also see our Supplemental California Consumer Privacy Act Privacy Policy.