Persona integrates with ConnectID to expand user age assurance options
In Australia, the introduction of the Social Media Minimum Age Act increased the importance of gauging a user’s age without compromising their privacy. To help organizations navigate these requirements, Persona now supports an integration with ConnectID®, an Australian digital identity network.
ConnectID drives higher participation while retaining privacy
ConnectID® is part of Australian Payments Plus (AP+) and acts as a secure bridge between a user’s financial institution and the platform requiring age verification. The partnership allows social media platforms to use ConnectID® as an age verification method via Persona with:
Decreased sensitive data visibility: Neither Persona nor ConnectID® sees or stores any sensitive personal information. Only the specific, necessary age claims, such as an "Over 16" or "Over 18" confirmation, are passed back to the business.
Expanded verification options: ConnectID® leverages several of Australia’s largest banks to offer millions of customers an alternative and potentially more privacy-preserving verification method to traditional ID-based solutions. ConnectID® is available to customers of CommBank, NAB, Westpac, and ANZ.
Accredited privacy and security: ConnectID® is the only private identity exchange accredited by the Australian Government, meeting the strict rules and standards set for privacy and security. ConnectID® also participated in Australia’s Age Assurance Technology Trial, where it was assessed at the highest technology readiness level (TRL 9).
Learn more about the end-user experience when using ConnectID
Feel confident meeting age assurance compliance with Persona
Persona’s integration with ConnectID® is a valuable addition to our identity verification and age assurance platform. Organizations also choose Persona for age assurance needs because they can:
1. Increase completion rates with varied age assurance options
No single age assurance method is a guaranteed fit for every audience. Following the principle of successive validation, a layered "waterfall" approach recommended by Australia’s eSafety Commissioner, Persona allows you to surface the most appropriate methods based on your and your users’ risk profiles.
Persona leads the industry in the number of supported age estimation, inference, and verification methods. And with Persona’s Dynamic Flow, you can automatically route users to lower- or higher-assurance methods based on the scenario and signals.
2. Maintain brand consistency
Persona’s platform includes no-code tools for building branded user flows without taxing your design or engineering teams. You can quickly customize each element to match your brand and test changes to optimize the next iteration.
3. Keep information private and secure
Privacy and security are built into Persona’s data collection, transmission, and storage processes. With the ConnectID integration, neither party sees or stores sensitive personal information.
For other age assurance methods, Persona can help customers minimize risk with:
Default retention periods: Automatically delete data within a set period of time, typically under one week, after a final age assurance outcome is delivered.
Automatic redactions: Redact PII, including text strings or images, for specified user groups immediately after submission.
4. Prevent fraud and abuse
Persona helps prevent novice and sophisticated fraud attempts during the age assurance process. You can benefit from:
Advanced AI detection: Behind the scenes, Persona utilizes ensemble models to detect sophisticated AI-driven fraud, including deepfaked selfies and AI-generated documents.
Multi-layered defenses: Persona stacks active and passive signals to catch bad actors without adding unnecessary friction for your legitimate users.
5. Optimize compliance with our age assurance experts
Persona helps global platforms design age assurance strategies that balance regulatory requirements with business goals. You can rely on our:
Proven success at scale: We’ve partnered with leading companies like Vimeo, CharacterAI, and Substack to implement scalable age assurance solutions for their global user bases.
Regulatory alignment: We actively engage with regulatory bodies to ensure our technologies will help customers meet new and changing age compliance standards.
Optimized conversion rates: We understand the critical need to maintain high conversion rates. Our team can help you configure age assurance flows that balance strict compliance with a seamless user experience to minimize drop-off.
Ready to secure your Australian user base?
Persona helps organizations like Reddit implement age assurance methods to address global regulations. Our age assurance technology is independently certified by several globally recognized auditors, including:
iBeta (ISO 30107-3 Levels 1 & 2)
Germany's KJM (Kommission für Jugendmedienschutz)
UK's Age Check Certification Scheme (ACCS)
We were also ranked top two in Australia's Age Assurance Technology Trial.
These validations enable product teams to build compliant experiences while providing compliance teams with defensible audit trails for ISO 27566-1 and regulatory standards.
We'd love to share how organizations across industries have implemented age-assurance methods tailored to their unique user bases, and how you can do the same for your users.