74% will switch to another solution if your onboarding process is too difficult.
1 But with more companies reporting fraud than ever before, you also need to ensure you’re properly managing risk.
2The issue: the easier you make it for users to become customers, the more risk and fraud you’re likely to face.
Optimizing for conversion rates and managing risk are two ends of a spectrum. Striking the right balance between the two at the right time is the key to minimizing fraud, and maximizing conversion.