Identity graph

An identity graph is a database that shows how user accounts are connected by common properties. These properties can include anything from names and email addresses to device fingerprints, IP addresses, or birthdates.

Frequently asked questions

What is an identity graph?

An identity graph — also called a user graph — is a way to visualize users connected by common properties. It’s often used to detect duplicate accounts and detect and investigate potential fraud.

How are graphs used in cyber security?

Identity graphs allow companies to visualize connections and patterns across user data and better detect duplicate accounts and potential fraud, such as account takeovers, promotion abuse, synthetic identity fraud, and identity theft.

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