Outdoorsy leverages identity verification to build trust and safety in a P2P marketplace

Prioritizing trust and safety

Outdoorsy is making trust and safety a clear priority as they expand — understanding its critical role in the health of their marketplace. Outdoorsy determined that identity verification would be necessary to vet qualified renters and ensure the safety of owners.

At the same time, Outdoorsy cares deeply about providing a great experience to their customers and wanted an identity verification solution that would do the same. Outdoorsy evaluated multiple identity verification providers and decided against those that relied on a more manual approach to verification, which was not only time-consuming and costly, but also added significant friction to the renter experience.

Deterring fraud without deterring quality customers

Outdoorsy wanted to find an automated identity verification solution that prioritized the customer experience while providing a robust defense against fraud.

Outdoorsy ultimately decided to partner with Persona for the following reasons:

1. Focus on the customer experience

Outdoorsy prioritizes their customer experience and wanted an identity verification partner who would do the same. Persona's platform enables Outdoorsy's customers to verify quickly with instantaneous results, reducing abandonment and time to completion.

2. Fully automated, privacy-centric solution

Unlike many of its competitors, Persona's identity verification solution is fully automated, with no humans in the loop. This limited access to sensitive customer data. Government-issued ID images and selfie videos are analyzed in real-time using sophisticated image recognition and face comparison algorithms.

3. Ease of integration

Persona's API is simple and easy to integrate. Persona worked hand in hand with Outdoorsy's engineering and operations teams through integration and launch, responding quickly to their questions each step of the way.

The results

• Persona's identity verification solution has helped Outdoorsy add a necessary layer of trust and security to their marketplace.

• Outdoorsy's renters have been able to complete the verification flow quickly and receive their results instantaneously, improving conversion and reducing drop-off.

• Outdoorsy has seen a large reduction in the number of calls and emails to their customer service team from customers who are unable to complete the flow.

• Outdoorsy has been able to detect potential fraud at an earlier stage, using risk signals from difference sources to vet renters.