Discover how you can streamline KYC and KYB, leverage human identity for agent authorization, and create your ideal Know Your Agent (KYA) approach.
Evolving KYA frameworks need verified human identity
Explore how you can power agentic commerce and secure enterprise agents.
Meet existing AML requirements
Perform KYC and KYB to verify owners of funds used in agentic commerce, and comply with AML regulations.
Extend KYC and KYB best practices to build KYA
Verify the end users, developers, businesses, employees, and other individuals behind agents using established best practices.
Verify individuals throughout the agent life cycle
Minimize verification friction and adjust verification methods as new agent risk frameworks evolve.
Use cases
Verify businesses and individuals behind any agent
Agentic commerce Toggle description visibility
Verify individuals and businesses using agents for commerce. Help determine who authorized the agent, what it’s authorized to do, and whether the purchase is fraudulent.
Enterprise agents Toggle description visibility
Verify employees who deploy agents that access privileged systems.
Agent development and registration Toggle description visibility
Verify individuals and businesses building agents on your platform to offer registered or trust-scored agents.
Dynamic reverification Toggle description visibility
Optimize assurance and friction by choosing from a variety of verification methods.
Frequently asked questions
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What are the main use cases for KYA?
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Organizations can apply KYA to secure any agentic AI use case, including agentic commerce and enterprise agent deployments.
How does KYA relate to KYB and KYC?
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KYA extends KYB and KYC by verifying the individuals and businesses involved in creating and deploying an agent. This is similar to how KYB extends KYC by verifying the individuals behind a business and the business’s details.
How does KYA work?
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The technology for KYA already exists, but organizations are still figuring out how to operationalize KYA principles across agentic commerce and enterprise use cases. Reach out to partner with us on your KYA solution.
When should you verify an individual or business during the agent life cycle?
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Many businesses building agentic experiences and infrastructure verify individuals and businesses during onboarding to stop bad actors or comply with anti-money laundering laws. Beyond onboarding, KYA processes can help build or add trust during payment execution, access requests, and when capturing a user’s intent.
How is KYA related to payment protocols like Agentic Commerce Protocol (ACP), Agent Payments Protocol (AP2), Universal Commerce Protocol (UCP), and Trusted Agent Protocol (TAP)?
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Payment protocols help agents communicate with payment systems and sit within the payment execution layer for agentic commerce. KYA is a framework for identifying agents and the humans or organizations behind them as part of the identity and trust layer. These concepts focus on different layers of the agentic AI ecosystem.
“By using Persona for KYC and KYB during onboarding, we ensure there's a verified and legitimate entity behind every account and every agent.”
We're excited to learn more about your business and show you how we can help you build your ideal KYA framework.