See why businesses choose Persona over Trulioo

Build a globally compliant verification program, mitigate fraud, and streamline operations with Persona's configurable identity verification platform.

Create sophisticated onboarding flows with intuitive UI to better user experience
Run integrated KYB and KYC on one platform
Leverage link analysis to fight ever-evolving fraud
Trusted by startups & the world’s largest companies

Build and launch custom flows quickly

Convert more users with branded flows
Collect and display any type of information with robust styling options to ensure your flows match the rest of your brand.
Launch faster with an intuitive editor
Shorten development time by editing pre-built UI components, workflow actions, and customize the rest of your flow in a no-code editor.
Confidently test and edit on user flows
Leverage robust analytics and a full testing suite directly within Flow Editor and optimize your flows for conversion.
KYC/AML compliance
Create and update Know Your Customer (KYC) and Anti-Money Laundering (AML) processes that meet compliance requirements and fit your business’s customer identification program needs and risk tolerance.
Know your business (KYB)
Collect and verify business documents, KYC ultimate beneficial owners faster, and increase conversions — all in one flow.

Catch large-scale fraud with less effort

Automatically connect the dots on identity data to uncover and assess the scale of fraud rings. Safeguard against future fraud by blocking entire fraud rings and adapting your fraud strategy with link analysis insights. Conduct expert-level investigations easier, faster, and at scale — without major time or engineering investment.
We looked at a couple other solutions in the space, and Persona was definitely the front-runner when it comes to identity. We know that Persona takes trust and safety very seriously, as well as the ease and thoughtfulness of the user experience — shared values we look for in our vendors.
Brittney Miller
Director of Member Services at UrbanSitter

Security and privacy at our core

Security and privacy are paramount to a trusted relationship. That’s why Persona is compliant and certified to the highest industry standards and committed to protecting you and your customers' privacy.

Let’s talk 👋

Let us know how we can help and we’ll get in touch with you shortly.

Trusted by startups and the world’s largest companies