Persona offers a unified, end-to-end verification experience for KYC and KYB. The platform includes link analysis, advanced fraud detection, supplemental document verification, and reusable identities.
One platform for all your identity needs
Make fast and accurate decisions with Persona’s configurable and automated identity verification platform.
Leading automated identity verification
Automate your identity verification processes with Persona’s guided image collection, passive signals, liveness detection, and risk-based flows. Our micromodel-based approach tailors your defenses to the latest fraud attacks, including injected deepfakes, while reducing false positives.
Industry recognition
Persona is named a Leader for the second year in a row and is positioned highest for Ability to Execute for the third year in a row in the 2026 Gartner® Magic Quadrant™ for Identity Verification.
A holistic fraud platform
Persona’s advanced fraud prevention stack combines selfie and identity verification with link analysis, device intelligence, workflow automation, and an investigation hub. Get full life cycle coverage and build automated user flows that align with your goals. Or, choose one or two tools to upgrade your current fraud stack.
Tailor your verification approach
Meet KYB and KYC requirements with a holistic suite of verifications you can adapt to suit specific populations and business needs. Streamline your users’ experiences with risk-adjusted flows that automatically add or remove friction.
Confidently decide on user outcomes
Collect a breadth of signals, leverage the latest detection models, and partner with Persona’s fraud experts to fight sophisticated fraud, including deepfakes, synthetic identities, and fraud rings.
Get more from the data you collect
Use the signals and data you collect across the entire user life cycle to improve onboarding experiences, fraud prevention, and investigations.
Use cases
Verify businesses and individuals at every point of the life cycle
New user onboardingToggle description visibility
Convert good users and complete KYC checks faster by dynamically adjusting friction based on passive behavior and device signals. Run selfie, GovID, and database verifications, and use Document AI to collect and verify supplemental documents.
Existing user reverificationToggle description visibility
Confirm users' identities whenever it makes sense for your organization, whether it’s every time a transaction occurs or when a user wants to make a risky account change.
Large-scale fraud investigationToggle description visibility
Easily spot connections between seemingly unrelated users and transactions to identify and block risky behavior.
Collect and verify your choice of government-issued IDs to identify users across 200+ countries and territories.
Collect behavioral, device, and network signals to inform decisions throughout the employee life cycle, without adding friction.
Automatically process and detect fraud in documents around the world, like articles of incorporation, bank statements, and more.
Detect deepfakes, synthetic faces, face swaps, injection and presentation attacks, and more.
Consolidate active, passive, and behavioral signals from Persona and external sources so your agents and reviewers have all relevant context in one place.
Create automated workflows to orchestrate identity data, such as updating accounts with new information, gathering insights for manual reviews, collecting more signals, or running link analysis if a high-risk behavior is detected.
Collect and verify your choice of government-issued IDs to identify users across 200+ countries and territories.
Collect behavioral, device, and network signals to inform decisions throughout the employee life cycle, without adding friction.
Automatically process and detect fraud in documents around the world, like articles of incorporation, bank statements, and more.
Detect deepfakes, synthetic faces, face swaps, injection and presentation attacks, and more.
Consolidate active, passive, and behavioral signals from Persona and external sources so your agents and reviewers have all relevant context in one place.
Create automated workflows to orchestrate identity data, such as updating accounts with new information, gathering insights for manual reviews, collecting more signals, or running link analysis if a high-risk behavior is detected.
Your entire identity process in one platform
"When we started looking at Persona, it was for the KYC piece of the puzzle. But the fact that Persona does KYB in addition to KYC was attractive. Being able to go with one supplier for both needs instead of piecing together multiple solutions made a lot of sense, especially when you consider how difficult KYB can be to solve."
Todd Torrel
Chief Security Officer at 6lock
Discover more use cases
Trust is built on security and privacy.
That’s why Persona aligns its security and privacy practices with recognized industry standards, maintaining compliance and certifications to safeguard you and your customers.
We're excited to learn more about your business and help you meet compliance, convert users and fight fraud easier.
