Scaling your operations means making more identity decisions, faster. Persona’s automated ML models are built to handle any verification volume and deliver results in seconds, outperforming the competition and ranked #1 out of 11 vendors for the Automation Use Case in the 2025 Gartner® Critical Capabilities report.
Move fast without sacrificing privacy or control
Onboard users and stop fraudsters with configurable KYC, KYB, and fraud solutions that don’t rely on offshore manual review teams.
Fully automated identity verification
Automate your identity verification processes with Persona’s guided image collection, passive signals, liveness detection, and risk-based flows. Our micromodel-based approach tailors your defenses to the latest fraud attacks, including injected deepfakes, while reducing false positives.
Compliance tools built for the blockchain
Persona provides comprehensive compliance coverage for blockchain companies operating domestically. For address compliance laws like New York's BitLicense requirements, Persona offers advanced address verification features, including: P.O. box detection, business vs. residential classification, delivery point validation, congressional district verification, and address type validation across multiple data sources.
KYC workflows to match your risk tolerance
From low-friction, silent KYC (such as adverse media, watchlist, and database checks) to advanced ID and selfie verification for high-assurance scenarios, Persona provides a comprehensive toolkit for any compliance need.
No-code KYC + KYB building blocks
Mix and match modular components to design KYC and KYB workflows that align with your policies, risk tolerance, and operational needs without engineering involvement.
Fully automated workflows
Whether routing high-risk accounts to step-up checks, running link analysis queries to prevent fraudsters from creating new accounts, or reverifying users before high-value transactions, Persona automates the entire KYC process.
Reusable KYC with Persona Connect
Eliminate KYC friction with Connect. If a user has verified with one of Persona’s partner organizations, they can onboard, reverify, and step up to higher-risk features without having to repeat verification. If you've verified your identity with one Connect-powered crypto exchange, you won’t need to go through the process again on another.
Use cases
Verify at any point of the customer life cycle
New user onboarding Toggle description visibility
Configure and brand your onboarding flows and then convert good users faster by dynamically adjusting friction based on real-time risk signals.
Existing user reverification Toggle description visibility
Confirm users' identities whenever it makes sense for your organization, whether it’s every time a transaction occurs or when a user wants to make a risky account change.
Large-scale fraud investigation Toggle description visibility
Easily spot connections between seemingly unrelated users and transactions to identify and block risky behavior.
Automation for modern organizations
"Bridge’s compliance processes are now significantly faster thanks to the automated aspects of Persona’s platform."
Lee Bagan
Director of financial crime at Bridge
Discover more use cases
Trust is built on security and privacy.
That’s why Persona adheres to the highest industry standards, maintaining compliance and certifications to safeguard you and your customers.
We're excited to learn more about your business and help you meet compliance, convert users and fight fraud easier.