Verification shouldn't be one-size-fits-all. Persona allows you to design verification workflows that adapt to each user’s risk profile. Automatically trigger additional verification checks based on risk signals, such as a user’s device, geolocation, IP address, and real-time behavior. And create low-friction flows for low-risk users to improve onboarding and reverification experiences.
Configurable identity verification for global KYC, KYB, and advanced fraud prevention
Everything you need to verify individuals, businesses, and employees.
Industry recognition
Persona was named a Leader and positioned highest for Ability to Execute in the 2025 Gartner® Magic Quadrant™ for Identity Verification, and ranked #1 across five evaluated Use Cases in the 2025 Gartner® Critical Capabilities report (Risk Mitigation, Consumer, Accessibility, Data Control, and Automation).
KYC + KYB Coverage across the globe
Deploy IDV workflows globally with ID document support in 200+ countries and territories, database verification in 70+ countries, business registry verification in 100+ countries, and global PEP and sanctions screening across 100+ watchlists.
Comprehensive identity verification to reduce fraud
Persona’s automated platform delivers results faster, detects advanced deepfakes more effectively, and uses a broader range of data sources and risk signals to ensure bad actors don’t get into your systems.
A full suite of verifications for global compliance
From low-friction, silent checks (such as adverse media, watchlist, and database checks) to advanced ID and selfie verifications during KYC, Persona provides a comprehensive toolkit for any compliance need.
Risk-based verification workflows to minimize user friction
Customize workflows and conditional logic to route users through the right verification steps based on their unique transactions and attributes. Only add friction for risky transactions to maintain your stellar customer experience.
Real-time link analysis for advanced detection
Real-time link analysis helps you find and flag accounts based on one or more shared attributes, such as unique device ID or selfie image similarity.
Use cases
Verify businesses and individuals at every point of the user life cycle
Accelerate new user onboarding Toggle description visibility
Verify a user’s ID, selfie, and proof of address in one, fully automated workflow.
Existing user reverification Toggle description visibility
Confirm users' identities at critical points in the user life cycle, such as before a significant transaction or when a user wants to update personal account info.
Large-scale fraud investigation Toggle description visibility
Easily spot direct and multi-hop connections between seemingly unrelated users and transactions to identify and block risky behavior.
Your entire identity process in one platform
“We have a lot of different use cases — everything from the types of documents we accept to local regulations and the types of data we need to collect. Persona’s customizability stood apart — it was the best, most flexible option to meet all of our different needs.”
Anissa Chen
Lead product manager at Lime
Discover more use cases
Trust is built on security and privacy.
That’s why Persona adheres to the highest industry standards, maintaining compliance and certifications to safeguard you and your customers.
We're excited to learn more about your business and show you how Persona can help you meet compliance, convert users, and fight fraud.