Persona’s modular tools equip you to verify, monitor, and manage fraud across the entire customer lifecycle — so you can prevent fraud with less customer friction.
Build automated identity verification journeys
Get the building blocks you need to detect, monitor, and mitigate fraud at every point of the identity life cycle.
Build higher, multilayered identity assurance
Collect active and passive signals to enrich your understanding of users and deliver identity flows tailored to their risk level.
Stop fraudsters across the user life cycle
Catch more bad actors while letting good users through by triggering verifications or silently monitoring users at high-risk moments of the customer life cycle.
Orchestrate your entire workflow in one place
Automate and adjust identity and risk processes, orchestrate user journeys, and strengthen your fraud stack without multiple tools.
Build tailored verification flows
Dynamically adjust flows based on active and passive risk signals to fast track low-risk users while adding friction for riskier situations.
Catch large-scale fraud with less effort
Use link analysis to identify fraud rings, quickly block them, and use the insights to refine your fraud strategy — all without major time or engineering investment.
Build once and continuously adapt your fraud-fighting processes
Finetune your fraud strategy with insights from link analyses and analytics. Empower your manual review teams with customizable case management views and macros that help them close investigations.
Use cases
Protect your business throughout the customer life cycle
New user onboarding Toggle description visibility
Approve good users instantly and flag suspicious sign-ups automatically
Existing user reverification Toggle description visibility
Add friction only when signals indicate potential risk.
Large-scale fraud investigation Toggle description visibility
Easily spot connections between seemingly unrelated users and transactions to identify and block risky behavior.
Have a different use case?
We’re here to help. Contact us to find a solution together.
Integrated, dedicated, and comprehensive support
Persona offers customer support throughout the onboarding process as well as ongoing support.
“We have a lot of different use cases — everything from the types of documents we accept to local regulations and the types of data we need to collect. Persona’s customizability stood apart — it was the best, most flexible option to meet all of our different needs.”
Anissa Chen
Lead product manager at Lime
Discover more use cases
Security and privacy section
We're excited to learn more about your business and help you meet compliance, convert users and fight fraud easier.