Gain complete control over your KYC and KYB process with Persona; build adaptive verification workflows and visualize verification outcomes clearly to improve your pass rates without sacrificing user experience.
Configurable identity verification for global KYC, KYB, and advanced fraud prevention
Everything you need to verify individuals, businesses, and employees.
Industry recognition
Persona was named a Leader and positioned highest for Ability to Execute in the 2025 Gartner® Magic Quadrant™ for Identity Verification, and ranked #1 across five evaluated Use Cases in the 2025 Gartner® Critical Capabilities report (Risk Mitigation, Consumer, Accessibility, Data Control, and Automation).
Leading pass rates
Persona delivers industry-leading pass rates across the sectors we serve. We’re trusted by companies where optimizing conversion and preventing fraud are critical, including OpenAI, Payoneer, Brex, Lyft, and Travelex.
KYC + KYB Coverage across the globe
Deploy IDV workflows globally with ID document support in 200+ countries and territories, database verification in 70+ countries, business registry verification in 100+ countries, and global PEP and sanctions screening across 100+ watchlists.
Global KYC, KYB, and fraud prevention in one platform
Persona provides a full suite of verification checks within a single platform. From low-friction, silent KYC checks (adverse media, watchlist, PEP, and database screening) to high-assurance verification methods (business registry, ID, and selfie verification) to advanced fraud investigation tools (link analysis, device intelligence).
A centralized dashboard for continuous improvement
Visualize verification outcomes in a centralized dashboard to identify where users drop off, which risk signals led to declines, and optimize your flows for better performance.
Modular, low-code building blocks
Mix and match modular components to design KYC and KYB workflows that align with your policies, risk tolerance, and operational needs at each life cycle stage without having to call in engineering.
Use cases
Verify businesses and individuals at every point of the life cycle
New user onboarding Toggle description visibility
Convert good users faster by dynamically adjusting friction based on real-time risk signals, verifying a user’s ID, selfie, and proof of address in one, fully-automated, workflow.
Existing user reverification Toggle description visibility
Confirm users' identities whenever it makes sense for your business, whether it’s every time a transaction occurs or when a user wants to make a risky account change.
Large-scale fraud investigation Toggle description visibility
Easily spot connections between seemingly unrelated users and transactions to identify and block risky behavior.
Your entire identity process in one platform
“We can now seamlessly run step-up verifications for our customers who would otherwise fail KYC verification, increasing conversion and reducing drop-off from legitimate customers.”
Ahmed Siddiqui
Chief payments officer at Branch
Discover more use cases
Trust is built on security and privacy.
That’s why Persona adheres to the highest industry standards, maintaining compliance and certifications to safeguard you and your customers.
We're excited to learn more about your business and show you how Persona can help you meet compliance, convert users, and fight fraud.