See why businesses choose Persona over Onfido

Trusted by startups & the world’s largest companies

KYB as seamless as KYC

Get everything you need to automatically verify, investigate, and onboard businesses and the people behind them.

Run the KYB-KYC lifeycle from one place

Make faster decisions by collecting data and documents, verifying businesses and people, and reviewing edge cases without leaving the platform.

Verify more businesses with Contextual Matching

Gain greater accuracy and control in verification decisions with Contextual Matching powered by AI. Verify businesses globally with connections to 150+ official business registries.

Get a 360° view of business and UBO risk

Automatically screen businesses against global watchlists and adverse media publications. Mix-and-match verification and screening methods for ultimate beneficial owners (UBOs) and link individuals and entities for a holistic view of risk.

Convert more businesses

Control the branding and experience of your custom flows with flexible data and document collection. Dynamically adjust friction to convert more good users based on business and individual risk signals.

Verification flows that adapt to real-time fraud signals

Let more good users in while deterring potential fraudsters by dynamically adjusting friction based on user risk signals. Customize everything from what forms of IDs you’ll accept to the branding of your verification flow.

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DYNAMIC FRICTION

Adjust friction in real time based on users’ risk profiles to deter bad actors and convert good users faster.

CUSTOM VERIFICATION METHODS

Pick and choose from a robust library of verification methods to ensure a user’s identity is authentic.

AUTOMATED VERIFICATIONS

Verify users in seconds and keep PII safe by eliminating the need for third-party manual reviews.

3 POINT CHECKS engine

Protect against identity spoofing by comparing a selfie to an ID portrait with a 3 point composite and liveness checks.

DOCUMENT VERIFICATION

Collect and verify documents (like government IDs, business documents, and more) to identify the people and businesses you work with.

DATA PRIVACY

Control redaction policies, who has access, and how you use data to support users across their identity lifecycle.

Catch large-scale fraud with less effort

Automatically connect the dots on identity data to uncover and assess the scale of fraud rings. Safeguard against future fraud by blocking entire fraud rings and adapting your fraud strategy with link analysis insights. Conduct expert-level investigations easier, faster, and at scale — without major time or engineering investment.

The biggest advantage of Persona's Graph tool is that we can proactively block fraud incidents before they happen with automated decisioning. So we’re going from more reactive to proactive. And from a compliance perspective, that’s a home run.

David Kim

Compliance Program Manager

Security and privacy at our core

Security and privacy are paramount to a trusted relationship. That’s why Persona is compliant and certified to the highest industry standards and committed to protecting you and your customers' privacy.