Move beyond manual review with automated, multi-signal verification that detects sophisticated fraud without slowing good users.
Modern KYB/KYC that trades manual review for multi-signal decisions tuned for fraud and conversion.
Get everything you need to verify businesses and individuals.
Catch sophisticated fraud and keep fraud from scaling
Layer real-time device, behavioral, link analysis, and identity signals to detect coordinated attacks and synthetic fraud that slips past document-only checks.
Automate KYC and move beyond manual reviews
Use Persona’s highly configurable workflows to create automated identity verification flows that align with your goals. Limiting how many accounts get sent to manual review will help you avoid delays, inconsistent decisions, and compliance risk.
Personalize flows that feel native to your app
Give customers a flow that looks and feels like your product. Brand the UI, localize languages, automate document classification, and tailor checks to create a risk-based experience that blocks bad actors without slowing trusted users.
Verification flows that adapt to real-time fraud signals
Automatically adjust verification using active and passive risk signals to fast track low-risk users while adding friction only where risk is elevated.
Catch large-scale fraud with less effort
Uncover advanced fraud at scale with Graph, our link analysis tool that identifies connected accounts, blocks them quickly, and feeds those insights back as real-time risk signals to strengthen detection.
Build all your fraud-fighting processes in one place
Equip review teams with customizable case views and macros to resolve cases faster, then continuously improve automated decisions with insights from link analysis and analytics.
Use cases
Protect your business throughout the customer life cycle
New user onboarding Toggle description visibility
Convert good users faster by dynamically adjusting friction based on real-time risk signals during the collection flow.
Existing user reverification Toggle description visibility
Confirm users' identities whenever it makes sense for your business, whether it’s every time a transaction occurs or when a user wants to make a risky account change.
Large-scale fraud investigation Toggle description visibility
Easily spot connections between seemingly unrelated users and transactions to identify and block risky behavior.
Integrated, dedicated, and comprehensive support
Persona offers customer support throughout the onboarding process as well as ongoing support.
“We want to automate the decision making process as much as possible during KYB and KYC. Persona not only lets us do that and saves us time but also ensures that we can be flexible with changing our workflows and rules when we discover new fraud rings."
Amanda Hodgetts-Martin
Director of risk management at Branch
Discover more use cases
Security and privacy section
We're excited to learn more about your business and help you meet compliance, convert users and fight fraud easier.