Persona is ranked #1 out of 11 vendors across five Use Cases in the 2025 Gartner® Critical Capabilities for Identity Verification report.
While other vendors focus primarily on specific regions, such as Latin America, Persona offers configurable controls for compliance across the globe and fraud defenses proven to block more than 75 million deepfakes in 2024.
Configurable identity verification for global KYC, KYB, and advanced fraud prevention
Launch fully automated verifications tailored by region, set granular data controls, and prevent advanced fraud using a platform consistently recognized as an industry leader.
Flexible data controls
Persona gives you granular control over how personal data is collected, accessed, and retained — enabling country-specific regulatory compliance with precision.
Industry recognition
Persona was named a Leader and positioned highest for Ability to Execute in the 2025 Gartner® Magic Quadrant™ for Identity Verification, and ranked #1 across five evaluated Use Cases in the 2025 Gartner® Critical Capabilities report (Risk Mitigation, Consumer, Accessibility, Data Control, and Automation).
A holistic fraud platform
Persona’s advanced fraud prevention stack combines link analysis and device intelligence to identify fraud rings, along with virtual camera detection to stop advanced fraud at scale.
Clarity behind every ID decision
See exactly why users pass or fail verification, using 30+ adjustable criteria to help you reduce false positives and negatives.
Network-level fraud detection with Persona’s link analysis, Graph
Leverage data collected by Persona, your internal data, and data enriched by trusted third-party providers to uncover fraud rings.
KYC + KYB tools built for regional compliance
Verify thousands of local IDs and legal business entities across 200+ countries and territories, and enforce region-specific data and privacy controls.
Use cases
Verify businesses and individuals at every point of the life cycle
One end-to-end platform for collection and decisioning Toggle description visibility
Manage identity data, risk signals, and decisions in a single platform to streamline your manual review process, and deliver a smoother experience with our intuitive UI.
Configurable, modular building blocks Toggle description visibility
Mix and match modular components to design KYC and KYB workflows that align with your policies, risk tolerance, and operational needs at each life cycle stage.
Faster decisions at every stage Toggle description visibility
Automate KYC and KYB checks where it makes sense, apply manual reviews where needed, and maintain full control over how and when decisions are made.
Global compliance, made simple
“We have a lot of different use cases — everything from the types of documents we accept to local regulations and the types of data we need to collect. Persona’s customizability stood apart — it was the best, most flexible option to meet all of our different needs.”
Anissa Chen
Lead product manager at Lime
Discover more use cases
Security and privacy section
We're excited to learn more about your business and show you how Persona can help you meet compliance, convert users, and fight fraud.