Branch automates 98% of identity verification process with Persona
Read the full story
Meet KYC & AML compliance with 10 lines of code
Create fully automated and compliant onboarding flows to meet Know Your Customer (KYC) Due Diligence & Anti-Money Laundering (AML) regulations.
Trusted by startups and the world’s largest companies
Know Your Customer (KYC) compliance
Create and easily update KYC verification flows to make sure your users are who they say they are. Customize everything, from the data collection to document verification processes, to meet your compliance standards.
1. Determine what to collect and verify
Determine the user data and documents (like government ID, or SSN) you need to collect and verify in order to meet your compliance standards.
2. Customize your Persona flow
Build your ideal verification flow in Persona and customize everything, from the Verification Checks to the branding of your flow.
3. Integrate your Persona flow
Choose integration methods based on where and how you want users to experience the verification flow, whether it's an email link or natively embedded into your app.
Integrate in an afternoon, with or without engineers
No engineering? No problem
Create and send a link to your customers to start verifying them in minutes. No code required.
A seamless, beautiful customer experience with just ten lines of code
Embed Persona into your web page and enable customers to easily verify themselves without ever leaving your experience.
Native SDKs for a mobile-first world
Integrate with our iOS, Android, or React Native SDKs to help you create the best user experience for your customers.
Meet Anti-Money Laundering (AML) regulations
Comply with regulations and protect your platform from shady actors with automated list screenings and trigger additional verifications at any point of the customer lifecycle.
1. Determine the lists to screen users against
Choose between 1000s of authoritative data sources, including global watchlists (Sanction, Warning, and PEP lists), Adverse Media, and more. Run automatic and on-demand screenings on any cadence.
2. Reverify users at high-value touchpoints
Prevent financial fraud with biometric selfie scans to validate a returning user’s identity before allowing them to complete a high-value transaction.
3. Continuously test and optimize
Continually update and optimize your verification and screening flows to keep up with rapidly-evolving KYC/AML regulations.
Verify users your way
Mix and match verifications from an expansive and authoritative library to customize your identity verification flow, from documentary and database verifications to device signals.
Government ID
documentary
Extract and verify government IDs, such as passports and driver’s licenses, with configurable and automated heuristic checks across 200+ countries and territories.
Business documents
Documentary
Know the businesses you partner with by requesting and verifying certificates of incorporation, government-issued business licenses, or other similar documents.
Supplemental Documents
Documentary
Need proof of address or other supplemental documents not listed here? Request, extract, and verify the authenticity of other documents like utility bills, SSN cards, and more.
Biometric Verifications
Biometric
Automatically compare a selfie to the ID portrait with a 3 point composite and biometric liveness checks that you can customize.
SSN verification (eCBSV)
Government
Compare names, SSNs, and addresses against Social Security Administration records to verify more users (e.g. those with thin credit).
DMV verification (AAMVA)
Government
Validate information on US driver’s licenses and IDs against DMV records to detect fraudulent IDs.
Phone Carrier verification
Device
Verify the authenticity of inputted phone numbers by checking legal name and phone number against global telecommunications carrier databases.
Phone verification
Device
Verify the ownership of an inputted phone number with two-factor authentication via call or text.
Device signals
Device
Detect potential fraud by monitoring passive signals such as IP address, device fingerprint, and more.
Persona makes it easy to get started with preset templates, but if you want more power and flexibility to enrich your process, they also offer that. Because Persona’s system is so modern, we can do a lot more than just traditional KYC.
Ahmed Siddiqui
VP of Product at Branch
Security and privacy at our core
Security and privacy are paramount to a trusted relationship. That’s why Persona is certified to the highest industry standards and committed to protecting you and your customers' privacy.
Let’s talk 👋
Let us know how we can help and we’ll get in touch with you shortly.
Trusted by startups and the world’s largest companies
