Proactively fight fraud at scale

Uncover and mitigate fraud at every stage of the identity life cycle with Persona’s configurable identity platform.

Catch large-scale fraud with less time and effort
Leverage a holistic set of risk signals to detect and deny fraudsters
Create verification flows that adapt to risk signals in real time
Trusted by startups & the world’s largest companies

Safeguard your platform from fraudsters

Ensure that your users are who they say they are throughout their lifecycle.

Deter potential fraudsters

Customize and trigger any combination of verification methods based on how risky a user or transaction is.

Detect risky behavior

Create dynamic user risk segments by consolidating active, passive, and behavioral risk data to personalize the level of friction in real time.

Deny bad actors

Protect your front and back books by automatically preventing known fraudsters from re-attempting applications or account openings.

Catch large-scale fraud with less effort

Automatically connect the dots on identity data to uncover and assess the scale of fraud rings. Safeguard against future fraud by blocking entire fraud rings and adapting your fraud strategy with link analysis insights. Conduct expert-level investigations easier, faster, and at scale — without major time or engineering investment.

Empower your fraud team to conduct expert-level investigations

Custom properties
Import data and automatically create link analysis models for custom properties that matter to your business (e.g. crypto wallet addresses, credit card numbers).
Deep and precise queries
Build highly configurable queries that allow you to set degrees of connection, node limits, and matching logic.
Snapshots
Save and compare historical query results to understand fraud cluster trends over time.
Flexible exporting
Choose how you get insights out — e.g. export the cluster view, export the list of accounts with fraud tags, or connect Graph data back to other internal systems
It's not enough to retroactively examine fraud patterns after the damage has already been done. The biggest advantage of Graph is that we can proactively block fraud incidents before they happen with automated decisioning. So we're going from reactive to proactive. And from a compliance perspective, that’s a home run.
David Kim
Compliance Manager at nWay

Security and privacy at our core

Security and privacy are paramount to a trusted relationship. That’s why Persona is compliant and certified to the highest industry standards and committed to protecting you and your customers' privacy.

Let’s talk 👋

Let us know how we can help and we’ll get in touch with you shortly.

Trusted by startups and the world’s largest companies