Built by Persona
Fraud got smarter. Identity got more complicated. AI raised the bar for what efficient means. Here are key highlights of what we built in the last six months so you can stay ahead.
Fraud
Built to fight today's fraud
Keep pace with how fraud is actually evolving with new signals, faster investigations, and AI-powered tools that turn findings into action.
Investigate connected fraud 4x faster
Graph now runs complex queries 4x faster so investigations never slow you down. Plus, catch more types of fraud with custom nodes and image similarity. Workflow automation allows you to act on findings without leaving Persona.
Explore Persona's research on fraud, identity, and privacy
Persona's Research team works to advance fraud detection, identity verification, and online privacy. Read their latest findings to stay ahead of what's changing.
Recent fraud releases
Detect modified, fake, and AI-generated documents
Document AI now offers hundreds of indicators that evaluate visual characteristics, metadata, and content to detect sophisticated document fraud. The new document viewer surfaces pixel-level anomalies, editing software use, suspicious metadata, and generative AI-specific patterns (such as texture and structure).
Block specific fraud vectors with higher precision
Signal Packs are pre-built combinations of risk signals tuned to specific fraud types, like deepfake fraud, and methods, like injection attacks. New packs will be released throughout the year.
Automatically apply Persona's latest fraud tools and learnings into your flow
Fraud Fight Flow is a Persona-hosted flow that you can attach to your existing flow. Custom configurations are automatically applied to target the fraud you're seeing right now, so your team can use Persona's latest tools without operational overhead.
Detect fraud beyond the verification flow
Sentinel SDK collects passive signals throughout the user life cycle, not just during verification. This gives you a fuller picture of user behavior and helps you detect fraud that verification alone misses.
Catch more fraud with Persona's most powerful verifications yet
Escalated Verifications have Persona's compute-heavy fraud models built directly into the check — processing asynchronously so you catch more fraud risk without adding friction to onboarding.
Identity
Built to adapt to new forms of ID
The way people prove who they are is changing. Accept new digital IDs with one integration — no flow rebuilds, no unnecessary data collection.
Verify eligibility without seeing or storing PII
Relay verifies specific claims (Is this person over 18? Is this a real human?) without passing identity data to your organization or exposing what they're doing on your site.
Track 100+ global age assurance and privacy laws in one place
Atlas makes it easy to stay current on shifting global age and privacy laws without having to piece together and track information from dozens of sources.
Recent identity releases
Verify California IDs with the broadest coverage on the market
Persona accepts mDLs via the CA DMV Wallet app. For users with a physical ID, Persona now also supports AAMVA real-time lookups against California DMV records.
Increase user conversion with more digital ID options
Persona has expanded its digital ID support for KYC and age assurance use cases. Coverage will include Germany EUDI Wallet, France Identité, Singapore Singpass, South Korea Korea Credit Bureau, and Australia ConnectID.
Add tap-to-verify to your flow, with bank-backed identity. No new hardware required.
Persona now integrates with AirKey, turning your user's Capital One credit or debit card into an NFC-based identity token. AirKey confirms physical card possession and pulls verified cardholder data in one tap.
Platform
Built to accelerate identity operations in the AI age
Free your team from manual review with AI built for how they actually work.
Accelerate case review with AI agents
Case Review Agents are trained on your team's past decisions. They review incoming cases and deliver clear recommendations with reasoning so your team spends less time on manual review.
Manage your Persona configuration as code in your repo
Edit templates and workflows as code, then push changes using your existing tools and review process. Every change gets the same audit trail, testing, and rollback capabilities as the rest of your codebase.
Recent platform releases
Connect Persona to your stack with 30+ new integrations
Persona's integration library tripled to 75+. New connections like Workday, Microsoft Entra, and Zoom connect Persona to the ATS, IAM, and productivity tools your team already uses.
Navigate, query, and configure Persona through chat
Persona Assistant navigates the dashboard, finds records, answers data questions, and helps configure your Persona setup, all through a simple chat interface.
Explore and extract insights from your Persona data— no exports required
Investigate trends and pull custom reports directly in your dashboard, removing the need for data exports or waiting for an analytics team.
Customize each account record to optimize your review workflow
Tailor account record type layouts for individuals, businesses, and UBOs, so reviewers can focus on the information that matters. The result: faster reviews, less time switching between screens, and an interface that works the way your team does.
Never miss a Persona notification, whether in the dashboard or by email
Reviewers can access notifications anywhere in the dashboard or receive them by email, so they stay informed even when they're offline. Every notification respects roles and permissions, so the right update reaches the right reviewer.
Solutions
Built to adapt as your industry evolves
The world is changing, and we're powering how you adapt to those changes. We purpose-built every solution to meet your needs.
Verify candidates at every stage of the hiring funnel
Talent teams can verify candidates' identities at key stages of the recruiting funnel, like before recruiter screens, assessments, and offers. Share verification links directly or through native integrations with ATS platforms.
Protect public programs and expand digital service access
Persona has achieved FedRAMP® Moderate Authorization, giving federal agencies a modern, configurable platform to verify identities, stop AI-driven fraud, and secure digital services.
Recent solution releases
Verify digital-first and thin-file businesses that traditional registries miss
Online Credibility uses AI-powered web discovery and reputation analysis to verify businesses beyond registry data. Surface website signals, online presence, industry classification, and media signals in one bundled suite.
Bring reusable verified identity to on-chain finance with Chainlink
Persona has partnered with Chainlink as an identity verification provider for CCID. Each verification generates a CCID credential (such as "KYC Verified") that asset managers can use to confirm a user's verification status before completing a transaction.
Enable secure patient data sharing and meet TEFCA's IAL2 requirements
Meet TEFCA's identity proofing requirements with pre-built IAL2 verification flows. As a Kantara-approved Credential Service Provider (CSP), Persona enables healthcare organizations to securely participate in TEFCA's data exchange, ensuring only the right individuals can access or share sensitive health information.
