In the not-so-distant past, identity verification (IDV) was most commonly associated with financial institutions and compliance requirements. Fast forward to today, and that paradigm has collapsed due to expanding regulatory demands and increasing identity-based fraud. Organizations in almost every industry regularly use IDV, including marketplaces, gaming, social media, and AI platforms.

Today, identity is dynamic, context-dependent, and continuously evaluated. Verification is no longer binary (“verified” or “not verified”). Businesses need to move beyond one-time checks and instead establish trust continuously, adjusting verification based on real-time risk and user behavior.

That’s why many companies are facing some big questions: How does IDV apply to our business or industry? What are today's identity verification best practices? What if our fraud patterns or goals are unique?