Make trust and safety your differentiator
Trust that users are who they say they are, and gain their trust by humanizing the identity experience.
Trusted by startups & the world’s largest companies
Humanize
your user
experience
Identity isn't one-size-fits-all. Create user-first verification flows that can step-up or step-down friction based on their risk profile.
Build dynamic and holistic risk segments
Supplement your internal risk data with signals from thousands of authoritative data sources to create and continually optimize user risk segments.
Surface personalized verification flows
Build dynamic verification journeys based on users' risk segments. Give them more chances to succeed by implementing fallback verification methods.
Craft native brand experiences
Build seamless flows that run across any device or location. Customize everything from the theme to copy so every flow is native to your brand.
Protect users throughout the customer lifecycle
Keep your users and their accounts safe by implementing safety protocols. Automatically reauthenticate users at any point in their lifecycle and deny access to blocked users.
Reverify users at any touchpoint
Confirm users' identities whenever it makes sense for your business, whether it’s every time a transaction occurs or every 6 months.
Block known risky actors automatically
Keep your user base safe by adding known fraudsters and users who abuse your terms of service to a blocklist and deny future access.
Discover fraud rings and risky activity
Easily spot connections between seemingly unrelated users and transactions to uncover and block risky behavior.
Scale and streamline manual operations
Run all identity-related processes — from consolidating data to automating decisions — in one hub, and enable your manual reviews team to make better and faster decisions.
Improve manual review operations
Protect user data and increase review efficiency by only surfacing needed case details. Ensure review quality with custom checklists that agents must complete before resolving cases.
Automate your identity processes
Keep your user base safe by adding known fraudsters and users who abuse your terms of service to a blocklist and deny future access.
Integrate in an afternoon
Choose the integration method that works for your business: no-code with a hosted link, or an embedded native flow on your platform.
We looked at a couple other solutions in the space, and Persona was definitely the front-runner when it comes to identity. We know that Persona takes trust and safety very seriously, as well as the ease and thoughtfulness of the user experience — shared values we look for in our vendors.
Brittney Miller
Director of Member Services at UrbanSitter
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