Trust & safety

Build trust throughout your platform with seamless verification. Ensure that users are who they say they are at any point of the user life cycle.
Welcome more good users

Build an easy identity experience for good users while automatically surfacing more verifications for riskier users.

Flag more risky users

Enrich your risk data with Persona’s active, passive, and behavioral risk signals to build a complete picture of user risk and make better trust and safety decisions.

Create scalable processes

Automate manual tasks like screenings and CRM updates to give your team more time to focus on trust and safety priorities.

Trusted by startups & the world’s largest companies

Streamline and scale your trust and safety strategy

Build verification flows that feel native to your platform

Customize every aspect of the flow — from the UI to the verifications different users experience — all without needing engineering resources.

Build verification flows that feel native to your platform

Detect bad actors with multi-layered fraud protection

Protect users with silent screenings and reverifications, and protect your platform by uncovering hidden fraud rings with population-level insights.

Detect bad actors with multi-layered fraud protection

Scale and streamline your identity operations

Perform manual reviews faster by giving your team all the necessary context. Automate any type of follow-up action from a single place.

Scale and streamline your identity operations

Use cases

Verify at any point of the customer life cycle

Keep your user base safe by adding known fraudsters and users who abuse your terms of service to a blocklist and automatically deny future access.

Confirm users' identities whenever it makes sense for your business — for example, every 6 months or during high-risk transactions. 

Verify and authenticate users before you grant them updated permissions on your platform. 

Everything you need to build and maintain trust and safety on your platform

We’re here to help

Contact us to find a solution together

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Age assurance
Verified profiles
Account sharing detection
Account takeover protection
Promotion abuse
+ More

“Dynamic Flow allows us to get more granular with specific use cases and give enough direction to help good actors get through the verification process successfully without telling bad actors why they failed or opening us up to a bunch of potential fraud by loosening friction.”

Brian Peterson
Senior manager, fraud and identity at Instacart
Instacart quickly onboards and reverifies shoppers to foster trust and safety on its platform with Persona