The Persona startup program

The best way to grow your startup

Build your identity program using one of Persona’s world-class product offerings alongside a cohort of peer companies, starting at $0.

Trusted by startups & the world’s largest companies

Learn about our program cohorts

All cohorts includes limited access to Persona with 500 free services* per month for one full year.

Program Eligibility: All applications to the program are evaluated on intended use of Persona products and businesses must be a startup with less than $5M in funding raised, an independently owned and operated small business, and/or business with less than 50 employees.


General Cohort

Get off the ground with Persona’s most popular products & services


  • Access to Government ID Verification (with optional Selfie Verification) services
  • Digital office hours for personalized support with Persona product team
  • Coffee chat introduction between founders worldwide
  • Persona Academy courses on identity verification solutions and best practices

Other Eligibility requirements

  • None 😄

Fintech Cohort 🏦

Learn Fintech best practices and meet compliance requirements

Everything in General, plus

  • Access to Watchlist and Politically Exposed Persons Report services
  • Compliance focused webinars with fintech compliance leaders
  • Access to building blocks to aid in AML and KYC compliance
  • Exclusive Persona Academy courses on global compliance concepts

Other Eligibility requirements

  • Building a business in the banking, payments, personal finance, lending, or wealth spaces; or working alongside a sponsor bank or carrier partner
Coming soon

Fintech SF Cohort  🌁

Join us for in-person Fintech programs at our San Francisco HQ

Everything in fintech, plus

  • Access to select Beta product releases and user research programs
  • Monthly founders meetup and social events in the bay area
  • In-person trainings and networking sessions at Persona HQ
  • Exclusive perks: Persona team meet & greets, company swag, pizza , and drinks


  • Building a business in the banking, payments, personal finance, lending, or wealth spaces; or working alongside a sponsor bank or carrier partner
  • Based in San Francisco
*The General cohort includes access to the 500 free Government ID  (with optional Selfie) verification services each month, with $1 for each additional service. Fintech cohorts have additional access to Watchlist and Politically Exposed Persons reports, with all additional services beyond the free allotment priced at $1.50. For more details on the use of our free products and services offered through the Persona Startup program, refer to our Terms of Use. Falsely misrepresenting your eligibility may constitute a material breach of the terms and may result in termination of your agreement.

How it works

Persona offers a variety of building blocks to solve any identity challenge. To get started, we recommend creating an account and once familiar with the platform, you can apply from the dashboard.
Create an account & explore Persona
Explore the breadth of Persona building blocks and guide yourself through the integration process using Sandbox credentials. When you’re ready, head over to the billing page to select the plan or program that best fits your needs.
Choose & apply to a cohort
The Persona Startup Program offers rolling digital and scheduled in-person product sessions, events, and more, depending on the cohort. Each cohort has distinct product access and eligibility requirements.
Get accepted and set up production
Once accepted, you’ll be granted customer-level production access. Update your implementation to include production credentials and begin using Persona. We’ll also extend a limited set of invites to the Personally Slack community to key members of your team.
Use Persona & make the most of our community
Each program cohort runs for one year, and you can make the most by joining product demo sessions, meeting other founders/operators, and taking advantage of resources from the Personally community.
Looking for more customizability, functionality, or verification types?
Starting with our Essential plan will allow you to:
  • Configure templates, workflows, and verification settings (repeat detection checks, accepted IDs per country)
  • Build customized workflows to automate business processes and decisioning
  • Access API endpoints
  • Perform end-to-end implementation testing with real data in our Production environment
  • Trial end-to-end implementation tests with real data
  • Conduct additional forms of verification beyond Gov ID
  • Document verification
  • Database verification (US only)
  • KYB (Know Your Business) Essential (US only) for business verifications
  • Watchlist & sanctions screening
  • Adverse media report
  • Phone and email risk reports
We love startups 🦄
We’re intensely passionate about helping small businesses and startups grow. At our core, we reflect often on how we were once a startup, and the Persona Startup Program was created to continue our support of innovators, founders, and developers all over the world 🌎.
Once we defined our requirements for the Brex Cash onboarding flow, we evaluated a number of different providers. Persona was the right choice for us because of their geographical coverage, focus on user experience, and the team’s willingness to closely partner with us to build the right integrations for our needs.
Thomas  P.
Director of Product, Brex

About the program

Formerly known as our Starter plan, we launched the program to support founders and operators as they build the next generation of businesses on the internet.