Persona + TechCrunch

Build better identity verification journeys. Dynamically adjust friction based on risk signals to maximize conversion and minimize fraud.

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Onboard good users faster

Fast track low-risk users with conversion-optimized flows designed to gather government IDs, selfies, and documents.

Keep bad actors out

Leverage real-time risk signals — like device information — to increase friction for risky users only.

Build complex flows without code

Configure and launch custom collection flows for any use case with our intuitive, no-code platform.

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Trusted by startups & the world’s largest companies

How companies can use Persona

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“We can now seamlessly run step-up verifications for our customers who would otherwise fail KYC verification, increasing conversion and reducing drop-off from legitimate customers.”

Ahmed Siddiqui

Chief payments officer at Branch

Branch automates 98% of identity verification process with Persona

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Persona Marketplace

With Persona Marketplace, you can integrate signals from top data platforms into your risk analysis processes to make better decisions and streamline operations.

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Persona + TechCrunch

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