See why businesses choose Persona over IDology

Dynamically prevent fraud, increase efficiency, and orchestrate identity verification across your business with Persona's configurable identity verification platform.

Create sophisticated onboarding flows with intuitive UI for your end users
Automate decisions using 3rd party data and data collected during verification
Proactively mitigate fraud with our sophisticated link analysis
Trusted by startups & the world’s largest companies

Collect (and verify) anything from anyone

Let more good users in while deterring potential fraudsters by dynamically stepping up or down friction based on user risk signals. Control everything from the forms of acceptable IDs and verifications ran to the branding of your flow to when you verify users.

Build quickly, integrate deeply

No-code when you don’t need it. Yes-code when you do. Get started quickly using our drag-and-drop UI to build workflows without a single line of code.

Make better decisions, faster

Define and understand how user identity is processed. Customize decision flows to fit your processes, streamline operations with flexible rule sets and repeatable actions, and surface priority cases for further investigation or followup.

Expose hard-to-catch fraud rings quickly

Capture more fraud by uncovering the reach of fraud rings. Find linked accounts using Persona-collected or imported data, and alert your team via the dashboard, Slack, or email, so they can investigate complex attacks in real time.
< 3 seconds to run complex Graph queries across millions of nodes
Lime is a global company. We have a lot of different use cases — everything from the types of documents we accept to local regulations and the types of data we need to collect. Persona’s customizability stood apart — it was the best, most flexible option to meet all of our different needs.
Anissa Chen
Senior product manager at Lime

Security and privacy at our core

Security and privacy are paramount to a trusted relationship. That’s why Persona is compliant and certified to the highest industry standards and committed to protecting you and your customers' privacy.

Let’s talk 👋

Let us know how we can help and we’ll get in touch with you shortly.

Trusted by startups and the world’s largest companies