See why businesses choose Persona over CLEAR

Streamline your user experience, mitigate fraud, and orchestrate identity verification across your business with Persona’s configurable identity platform.

Fully automate KYC and KYB from end to end on one platform
Easily update flows to adapt to changing regulations and fraud tactics using our no-code editor
Leverage automated link analysis to catch fraud rings
Trusted by startups & the world’s largest companies

KYB as seamless as KYC

Get everything you need to automatically verify, investigate, and onboard businesses and the people behind them.
Run the KYB-KYC lifeycle from one place
Make faster decisions by collecting data and documents, verifying businesses and people, and reviewing edge cases without leaving the platform.
Verify more businesses with Contextual Matching
Gain greater accuracy and control in verification decisions with Contextual Matching powered by AI. Verify businesses globally with connections to 150+ official business registries.
Get a 360° view of business and UBO risk
Automatically screen businesses against global watchlists and adverse media publications. Mix-and-match verification and screening methods for ultimate beneficial owners (UBOs) and link individuals and entities for a holistic view of risk.
Convert more businesses
Control the branding and experience of your custom flows with flexible data and document collection. Dynamically adjust friction to convert more good users based on business and individual risk signals.

Collect (and verify) anything from anyone

Let more good users in while deterring potential fraudsters by dynamically stepping up or down friction based on user risk signals. Control everything from the forms of acceptable IDs and verifications ran to the branding of your flow to when you verify users.

Create custom flows without custom code

Customize your entire flow with the visual no-code editor — from the branding and copy of each screen to the decision logic that powers the user experience.

Expose hard-to-catch fraud rings quickly

Capture more fraud by uncovering the reach of fraud rings. Find linked accounts using Persona-collected or imported data, and alert your team via the dashboard, Slack, or email, so they can investigate complex attacks in real time.
< 3 seconds to run complex Graph queries across millions of nodes
Adapt to new regions and regulations
Easily adapt to regulatory changes and scale globally with a suite of international database and government verifications, template cloning, and version control.
Countries and territories
Localized languages
We want to automate the decision making process as much as possible during KYB and KYC. Persona not only lets us do that and saves us time but also ensures that we can be flexible with changing our workflows and rules when we discover new fraud rings.
Amanda Hodgetts-Martin
Director of Risk Management at Branch

Security and privacy at our core

Security and privacy are paramount to a trusted relationship. That’s why Persona is compliant and certified to the highest industry standards and committed to protecting you and your customers' privacy.

Let’s talk 👋

Let us know how we can help and we’ll get in touch with you shortly.

Trusted by startups and the world’s largest companies