See how we're different from Berbix

With Persona’s customizable identity verification platform increase user conversion, automate the user verification process and decrease security risks.

Customizable user experience - Build the ideal verification flow for each use case and customer, and customize everything from how it works to how it looks.
Ease of implementation - Craft no-code workflows to automate processes and decisions. No heavy engineering investment required.
Automate verifications - Fully automate the verification process (no manual review required here!) saving your users time and reducing privacy concerns.
Make faster decisions with integrated KYB-KYC. Collect data and documents, verify businesses and people, review edge cases, and automate outreach — all from one place.
Automatically know the businesses you work with. Verify businesses and beneficial owners in real time with robust reports and list screenings. Automate decision criteria to approve, decline, or send edge cases for manual review.
Convert more businesses with a best-in-class onboarding flow. Create tailored flows that match your UI and adjust friction to convert more good users based on business and individual risk signals.
Trusted by startups and the world’s largest companies

Simple tools to build the compliance program you need

Create and update Know Your Customer (KYC) and Anti-Money Laundering (AML) onboarding flows with simple building blocks. Start with optimized templates and customize everything from branding to the verification methods.

Continuously monitor the entire customer lifecycle

Choose from thousands of reports (including global watchlists and PEP lists) to screen new users. Then, continuously monitor customers by triggering safety mechanisms like reverifications and list screenings at any time.

Integrate in an afternoon, with or without engineers

No engineering? No problem

Create and send a link to your customers to start verifying them in minutes. No code required.

Example of creating a hosted flow with persona

A seamless, beautiful customer experience with just ten lines of code

Embed Persona into your web page and enable customers to easily verify themselves without ever leaving your experience.

Example of creating code to create an embedded flow with persona

Native SDKs for a mobile-first world

Integrate with our iOS, Android, or React Native SDKs to help you create the best user experience for your customers.

Verify users your way

Mix and match verifications from an expansive and authoritative library to customize your identity verification flow, from documentary and database verifications to device signals.

Government ID

Extract and verify government IDs, such as passports and driver’s licenses, with configurable and automated heuristic checks across 200+ countries and territories.

Business documents

Know the businesses you partner with by requesting and verifying certificates of incorporation, government-issued business licenses, or other similar documents.

Supplemental Documents

Need proof of address or other supplemental documents not listed here? Request, extract, and verify the authenticity of other documents like utility bills, SSN cards, and more.

Biometric Verifications

Automatically compare a selfie to the ID portrait with a 3 point composite and biometric liveness checks that you can customize.


Compare names, SSNs, and birthdates against Social Security Administration records to better assess end user risk (e.g., those with thin files, synthetic fraud).¹

DMV verification (AAMVA)

Validate information on US driver’s licenses and IDs against DMV records to detect fraudulent IDs.

Phone Carrier verification

Verify the authenticity of inputted phone numbers by checking legal name and phone number against global telecommunications carrier databases.

Phone verification

Verify the ownership of an inputted phone number with two-factor authentication via call or text.

Device signals

Detect potential fraud by monitoring passive signals such as IP address, device fingerprint, and more.
Persona makes it easy to get started with preset templates, but if you want more power and flexibility to enrich your process, they also offer that. Because Persona’s system is so modern, we can do a lot more than just traditional KYC.
Ahmed Siddiqui
Chief Payments Officer at Branch

Security and privacy at our core

Security and privacy are paramount to a trusted relationship. That’s why Persona is compliant and certified to the highest industry standards and committed to protecting you and your customers' privacy.

Let’s talk 👋

Let us know how we can help and we’ll get in touch with you shortly.

Trusted by startups and the world’s largest companies