See why businesses choose Persona over Berbix

Expedite user onboarding, mitigate fraud, and orchestrate identity verification across your business with Persona's configurable identity platform.

Configure flexible verification flows for every point of the customer life cycle  
Create transparent decision-making logic and a seamless user experience
Leverage verification checks designed to catch fraud
Trusted by startups & the world’s largest companies

Verification flows that adapt to real-time fraud signals

Let more good users in while deterring potential fraudsters by dynamically adjusting friction based on user risk signals. Customize everything from what forms of IDs you’ll accept to the branding of your verification flow.
DYNAMIC FRICTION
Adjust friction in real time based on users’ risk profiles to deter bad actors and convert good users faster.
CUSTOM VERIFICATION METHODS
Pick and choose from a robust library of verification methods to ensure a user’s identity is authentic.
AUTOMATED VERIFICATIONS
Verify users in seconds and keep PII safe by eliminating the need for third-party manual reviews.
3 POINT CHECKS engine
Protect against identity spoofing by comparing a selfie to an ID portrait with a 3 point composite and liveness checks.
DOCUMENT VERIFICATION
Collect and verify documents (like government IDs, business documents, and more) to identify the people and businesses you work with.
DATA PRIVACY
Control redaction policies, who has access, and how you use data to support users across their identity lifecycle.

Make better decisions, faster

Define and understand how user identity is processed. Customize decision flows to fit your processes, streamline operations with flexible rule sets and repeatable actions, and surface priority cases for further investigation or followup.

Create custom flows without custom code

Customize your entire flow with the visual no-code editor — from the branding and copy of each screen to the decision logic that powers the user experience.
We can now seamlessly run step-up verifications for our customers who would otherwise fail KYC verification, increasing conversion and reducing drop-off from legitimate customers
Ahmed Siddiqui
Chief Payments Officer at Branch

Security and privacy at our core

Security and privacy are paramount to a trusted relationship. That’s why Persona is compliant and certified to the highest industry standards and committed to protecting you and your customers' privacy.

Let’s talk 👋

Let us know how we can help and we’ll get in touch with you shortly.

Trusted by startups and the world’s largest companies