Onboard sellers faster and reduce fraud

Meet INFORM Act and DAC7 compliance. Onboard and reverify sellers automatically, meet global compliance requirements, and reduce fraud on your platform with Persona’s industry-first Know Your Seller (KYS) solution for marketplaces.

Make faster decisions with integrated KYB-KYC. Collect data and documents, verify businesses and people, review edge cases, and automate outreach — all from one place.
Automatically know the businesses you work with. Verify businesses and beneficial owners in real time with robust reports and list screenings. Automate decision criteria to approve, decline, or send edge cases for manual review.
Convert more businesses with a best-in-class onboarding flow. Create tailored flows that match your UI and adjust friction to convert more good users based on business and individual risk signals.

Built for global marketplaces

Get everything you need to seamlessly verify, investigate, and onboard the sellers and merchants you work with while meeting INFORM Act, DAC7, and IRS reporting requirements.
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Comply with the INFORM Act with minimal engineering resources
Quickly verify sellers with Persona’s native integration with MX, a leading bank account verification provider, so you can meet compliance in days rather than months.
Onboard and reverify more sellers
Minimize friction by adjusting the verification flow in real time based on risk signals, and reverify sellers at any time.
Prepare your marketplace to meet future tax and regulatory requirements
Build verification flows and maintain audit trails that help your marketplace comply with the INFORM Act and DAC7, as well as meet future requirements, such as verifying your sellers earning more than $600.

Collect business data and documents

Build a custom Know Your Seller flow to collect any business information. Reduce back-and-forth between you and the seller you’re verifying by requesting supplemental documents at any point of the flow.

Screen sellers in real time

Make better decisions by enriching seller profiles with additional risk signals and verify them with automatic list screenings, like business watchlists and adverse media reports.

Verify UBOs in the same flow

Automatically send and trigger KYC flows for each ultimate beneficial owner, if needed, reducing friction.

Find and block hidden fraud rings

With all the data in one place, marketplaces can surface hidden links among sellers on their platform to catch sophisticated fraud rings via link analysis — and automatically block them.

Designed for best-in-class marketplaces

Get the tools you need to onboard and verify any type of seller on your platform, whether they’re an individual or business, protect buyers, and comply with regulations — all while saving your team time.

Seller verifications and screenings

Comply with regulatory due diligence by screening sellers against watchlists and adverse media on an ongoing basis.

KYC verifications for individual sellers

Pick and choose from a robust set of verification methods and screen against watchlists, adverse media reports, and more.

Bank account verification

Use an out-of-the-box integration with leading financial data provider MX to verify bank account owners directly inside the Persona flow.

Business document collection and verification

Collect and verify any documentation regardless of format, such as business registrations or certificates of incorporation, and extract the data you need.

Automation engine

Build custom low-code automations and customize any part of the KYS process. Plus, kick off actions in third-party systems like Hubspot and Zendesk.

Automatic audit logs

Keep logs of all KYS identity checks and decisions in one place. Build an audit trail without storing PII in your own system.

Flexible integration METHODS

Start verifying in minutes with a hosted link, which requires no engineering work, or embed the flow to your website or mobile app via SDKs or API.
We wanted a partner that could take the burden of collecting, storing, and verifying seller information off of us. Rather than building it from scratch, we decided to partner with Persona.
Brandon Otto
Product Manager at Discogs

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