Take a holistic approach to combating generative AI fraud

Build an end-to-end fraud mitigation strategy with Persona’s configurable identity platform.

Leverage dozens of passive and active risk signals to identify fraud patterns and anomalies
Uncover and proactively block large-scale fraud with link analysis
Create verification flows that actively segment users based on their risk profile
Trusted by startups & the world’s largest companies

Safeguard your platform from GenAI fraud

Ensure that your users are who they say they are throughout their lifecycle.

Deter potential fraudsters

Trigger any combination of verification methods based on how risky a user or transaction is.

Detect risky behavior

Leverage passive signals (e.g. IP addresses and device fingerprints) as well as active signals (e.g. IDs and live selfies) to expose more fraudsters.

Deny bad actors

Protect your front and back books with dynamic user risk segments that consolidate active, passive, and behavioral data to automatically block known fraudsters from reattempting applications or account openings.

Deter fraud without hurting conversion

Convert good users faster by dynamically adjusting friction based on real-time risk signals during the collection flow.

Expose hard-to-catch fraud rings quickly

Capture more fraud by uncovering the reach of fraud rings. Find linked accounts using Persona-collected or imported data, and alert your team via the dashboard, Slack, or email, so they can investigate complex attacks in real time.
< 3 seconds to run complex Graph queries across millions of nodes
It's not enough to retroactively examine fraud patterns after the damage has already been done. The biggest advantage of Graph is that we can proactively block fraud incidents before they happen with automated decisioning. So we're going from reactive to proactive. And from a compliance perspective, that’s a home run.
David Kim
Compliance Manager at nWay

Security and privacy at our core

Security and privacy are paramount to a trusted relationship. That’s why Persona is compliant and certified to the highest industry standards and committed to protecting you and your customers' privacy.

Let’s talk 👋

Let us know how we can help and we’ll get in touch with you shortly.

Trusted by startups and the world’s largest companies