Compliance made simple and set to scale

Meet constantly evolving compliance standards and regulation changes without sacrificing user conversion.

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Know Your Customer (KYC) compliance

Create and easily update KYC verification flows to make sure your users are who they say they are. Customize everything, from the data collection to document verification processes, to meet your compliance standards.

1. Determine what to collect and verify

Determine the user data and documents (like government ID, or SSN) you need to collect and verify in order to meet your compliance standards.

2. Customize your Persona flow

Build your ideal verification flow in Persona and customize everything, from the Verification Checks to the branding of your flow.

3. Integrate your Persona flow

Choose integration methods based on where and how you want users to experience the verification flow, whether it's an email link or natively embedded into your app.

Integrate in an afternoon, with or without engineers

No engineering? No problem

Create and send a link to your customers to start verifying them in minutes. No code required.

Example of creating a hosted flow with persona

A seamless, beautiful customer experience with just ten lines of code

Embed Persona into your web page and enable customers to easily verify themselves without ever leaving your experience.

Example of creating code to create an embedded flow with persona

Native SDKs for a mobile-first world

Integrate with our iOS, Android, or React Native SDKs to help you create the best user experience for your customers.

Meet Anti-Money Laundering (AML) regulations

Comply with regulations and protect your platform from shady actors with automated list screenings and trigger additional verifications at any point of the customer lifecycle.

1. Determine the lists to screen users against

Choose between 1000s of authoritative data sources, including global watchlists (Sanction, Warning, and PEP lists), Adverse Media, and more. Run automatic and on-demand screenings on any cadence.

2. Reverify users at high-value touchpoints

Prevent financial fraud with biometric selfie scans to validate a returning user’s identity before allowing them to complete a high-value transaction.

3. Continuously test and optimize

Continually update and optimize your verification and screening flows to keep up with rapidly-evolving KYC/AML regulations.

Verify users your way

Mix and match verifications from an expansive and authoritative library to customize your identity verification flow, from documentary and database verifications to device signals.

Government ID

Extract and verify government IDs, such as passports and driver’s licenses, with configurable and automated heuristic checks across 200+ countries and territories.

Business documents

Know the businesses you partner with by requesting and verifying certificates of incorporation, government-issued business licenses, or other similar documents.

Supplemental Documents

Need proof of address or other supplemental documents not listed here? Request, extract, and verify the authenticity of other documents like utility bills, SSN cards, and more.

Biometric Verifications

Automatically compare a selfie to the ID portrait with a 3 point composite and biometric liveness checks that you can customize.


Compare names, SSNs, and birthdates against Social Security Administration records to better assess end user risk (e.g., those with thin files, synthetic fraud).¹

DMV verification (AAMVA)

Validate information on US driver’s licenses and IDs against DMV records to detect fraudulent IDs.

Phone Carrier verification

Verify the authenticity of inputted phone numbers by checking legal name and phone number against global telecommunications carrier databases.

Phone verification

Verify the ownership of an inputted phone number with two-factor authentication via call or text.

Device signals

Detect potential fraud by monitoring passive signals such as IP address, device fingerprint, and more.
Persona makes it easy to get started with preset templates, but if you want more power and flexibility to enrich your process, they also offer that. Because Persona’s system is so modern, we can do a lot more than just traditional KYC.
Ahmed Siddiqui
Chief Payments Officer at Branch

Security and privacy at our core

Security and privacy are paramount to a trusted relationship. That’s why Persona is compliant and certified to the highest industry standards and committed to protecting you and your customers' privacy.

Let’s talk 👋

Let us know how we can help and we’ll get in touch with you shortly.

Trusted by startups and the world’s largest companies