Compliance made simple and set to scale

Meet constantly evolving compliance standards and regulation changes without sacrificing user conversion.

AML Reports PEP Watchlists Sanction lists Adverse media
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Create and update Know Your Customer (KYC) and Anti-Money Laundering (AML) processes with simple building blocks that fit your business’ risk tolerance and meet compliance standards.

Modular verifications

1. Determine what to collect and verify

Determine the user data and documents (like government ID, or SSN) you need to collect and verify in order to meet your compliance standards.

Customize everything

2. Customize your Persona flow

Build your ideal verification flow in Persona and customize everything, from the Verification Checks to the branding of your flow.

Integrate in an afternoon

3. Integrate your Persona flow

Choose integration methods based on where and how you want users to experience the verification flow, whether it's an email link or natively embedded into your app.

Integrate in an afternoon, with or without engineers

No engineering? No problem

Create and send a link to your customers to start verifying them in minutes. No code required.

Create an inquiry

A seamless, beautiful customer experience with just ten lines of code

Embed Persona into your web page and enable customers to easily verify themselves without ever leaving your experience.

Native SDKs for a mobile-first world

Integrate with our iOS, Android, or React Native SDKs to help you create the best user experience for your customers.

Verify youridentity

Meet Anti-Money Laundering (AML) regulations

Comply with regulations and protect your platform from shady actors with automated list screenings and trigger additional verifications at any point of the customer lifecycle.

Watchlist Screenings

1. Determine the lists to screen users against

Choose between 1000s of authoritative data sources, including global watchlists (Sanction, Warning, and PEP lists), Adverse Media, and more. Run automatic and on-demand screenings on any cadence.

Biometric Verifications

2. Reverify users at high-value touchpoints

Prevent financial fraud with biometric selfie scans to validate a returning user’s identity before allowing them to complete a high-value transaction.

Continuously test and optimize

3. Continuously test and optimize

Continually update and optimize your verification and screening flows to keep up with rapidly-evolving KYC/AML regulations.

Verify users your way

Mix and match verifications from an expansive and authoritative library to customize your identity verification flow, from documentary and database verifications to device signals.


Government ID

Extract and verify government IDs, such as passports and driver’s licenses, with configurable and automated heuristic checks across 200+ countries and territories.


Business documents

Know the businesses you partner with by requesting and verifying certificates of incorporation, government-issued business licenses, or other similar documents.


Supplemental Documents

Need proof of address or other supplemental documents not listed here? Request, extract, and verify the authenticity of other documents like utility bills, SSN cards, and more.


Biometric Verifications

Automatically compare a selfie to the ID portrait with a 3 point composite and biometric liveness checks that you can customize.


SSN verification (eCBSV)

Compare names, SSNs, and addresses against Social Security Administration records to verify more users (e.g. those with thin credit).


DMV verification (AAMVA)

Validate information on US driver’s licenses and IDs against DMV records to detect fraudulent IDs.


Phone Carrier verification

Verify the authenticity of inputted phone numbers by checking legal name and phone number against global telecommunications carrier databases.


Phone verification

Verify the ownership of an inputted phone number with two-factor authentication via call or text.


Device signals

Detect potential fraud by monitoring passive signals such as IP address, device fingerprint, and more.

We’ve scaled beyond expectations in the past few months, with an astronomical number of clients signing up and no down time. Persona’s kept up and helped us grow with no disruptions.
Maria Andrews
Director of AML/KYC at BlockFi

BlockFi doubles conversion rate while complying with strict international KYC/AML regulations with Persona

Read the full story

Security and privacy at our core

Security and privacy are paramount to a trusted relationship. That’s why Persona is certified to the highest industry standards and committed to protecting you and your customer's privacy.

Persona complies with CCPA, GDPR, AICPA SOC2 Type 2, FERPA, HIPAA

Let’s talk 👋

Let us know how we can help and we’ll get in touch with you shortly.

Please enter a business email address.


Our team is looking forward to chatting and will reach out promptly.
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Trusted by startups and the world’s largest companies