Choose the building blocks you need to create the ideal identity verification experience for your business and customers.
Trusted by startups and the world’s largest companies
One platform, all the building blocks you need to create the ideal experience
From crafting user flows to automating decisions, everything is within your control
Mix and match verifications to create personalized user flows
From live selfies to government IDs to database lookups, Persona offers a suite of fully automated verification components you can use to build the right verification flow for each use case and customer.
Access thousands of data sources to make better decisions
Whether for customer due diligence and KYC/AML or to underwrite risky individuals, Persona provides access to thousands of data sources and passive fraud signals to help your business make the best decisions.
Craft no-code workflows to automate processes and decisions
With Persona's no-code, drag and drop interface, you can use if/then/logic to create custom workflows and auto approve, decline, or flag users for manual reviews based on collected information and passive risk signals.
Streamline manual reviews and investigations in a single, configurable hub
Pull in any information agents need to conduct their investigation while keeping sensitive data hidden with fully-customizable case management. Once a decision is made, quickly close the loop with both customers and internal teams within Persona using custom macros.
Hello users, goodbye fraudsters
Detect duplicate users and stop repeat fraudsters with Persona's robust set of tools and signals
Wherever your users are, we're there too
Persona's coverage spans across 200+ countries and territories, and is available in 20 different languages to support your business internationally.